To create a line item, you need to follow the Branding Campaign creation process first here
Click on Add Line at the bottom left bar
Input the following information:
Line item name
Budget
Start & end dates
Pacing (recommended to leave as Ahead)
Optional: Frequency capping, ad scheduling
3. Select Display category > Assign creatives > Click New Creative for single creative or Add in bulk for multiple creatives
Upload a Social Image
Upload a Social Image
Select Social Image under Creative Formats
Choose between Social Image Layout 1 or Social Image Layout 2 format
Input the following details:
Creative Name
Click through URL
Brand Name
Upload your raw files:
Logo
Supported formats: .png, .jpg
Aspect ratio: 1:1 (If you upload an image with different aspect ratio, take into account that it will be fit to a square aspect ratio and visible inside a circular shape.)
Minimum size: 170x170 px
Image
Support formats: .png, .jpg
Aspect ratio: 1.91:1 to 4:5 (While you can upload images with various aspect ratios, the recommended ones are 1:91:1, 16:9, 1:1 and 4:5. Please note that vertical videos with aspect ratio taller than 4:5, such as 9:16, will be fit to a 4:5 aspect ratio by adding black vertical bars to each side.)
Minimum size: 500x500 px
Enter your Primary Text: what your ad is about
Click on Show Footer checkbox to include:
Website URL
Call to action
Headline
Description
Optional fields:
External code
Flight dates
Add additional tracking: Use your ad server image pixel
Impression: tracks a viewable display ad on page load, when the slot is in view
Billable event: tracks the billed impressions based on your bidding mode.
Display viewability tag: DoubleVerify, IAS, ComScore, Custom
Click Save.
Upload a MPU
Upload a MPU
Select MPU Banner under Creative Formats
Input the following details:
Creative Name
Click through URL
Upload your raw files:
Image
Supported formats: .png, .jpg
Aspect ratio: 6:5
Minimum size: 300x250 px
Optional fields:
External code
Flight dates
Add additional tracking: Use your ad server image pixel
Impression: tracks a viewable display ad on page load, when the slot is in view
Billable event: tracks the billed impressions based on your bidding mode.
Display viewability tag: DoubleVerify, IAS, ComScore, Custom
Click Save.
Upload a Third Party Tag
Upload a Third Party Tag
Use a creative tag from Teads Studio or third party ad server
VAST Tag
Select VAST tag under Third Party Tag
Input the following details:
Creative name
VAST tag URL (from Teads Studio)
Optional fields:
External code
Flight dates
Studio click through override URL
For creatives built with Teads Studio, you can override the embedded creative click through URL(s).This option allows you to add multiple creatives using the same Studio VAST tag and different clickthrough URL depending on your tracking needs.
Note:
The override URL has no effect if the Studio creative does not have a click through set.
The preview page accessible from Creative Library does not reflect the click through override URL. If you want to test the click through override URL, use the preview link from the summary section of the campaign dashboard (after setting the campaign to go live).
Add additional tracking: Use your ad server image pixel
Impression: tracks a viewable display ad on page load, when the slot is in view
Billable event: tracks the billed impressions based on your bidding mode.
Display viewability tag: DoubleVerify, IAS, ComScore, Custom
Javascript
Use a display banner Javascript tag from a supported third party ad server.
Available sizes: 300x250, 300x600, 300x50, 320x50, 728x90.
Select Javascript under Third Party Tag
Input the following details:
Creative Name
Tag
Teads Ad Manager currently supports Google Campaign Manager (DCM) ins tags and Sizmek script tags with the following sizes: 300x250, 320x50, 300x50, 728x90, 300x600 px.
For click tracking, it uses the "data-dcm-click-tracker" attribute for Google DCM tags and redirect for Sizmek tags.
Optional fields:
External code
Flight dates
Add additional tracking: Use your ad server image pixel
Impression: tracks a viewable display ad on page load, when the slot is in view
Billable event: tracks the billed impressions based on your bidding mode.
Display Viewability tag: DoubleVerify, IAS, ComScore, Custom
Add in bulk
Add in bulk
Only works for VAST tags provided by Teads Studio.
Click on Add In Bulk button in Creative Library
Enter all creatives details in the editor. These can be uploaded in bulk.
Required fields:
Name
Format
Size
Technology (VAST tag) - Pre-filled fixed
Tag (Tag’s URL)
Optional fields:
External Integration Code
Flight dates
Studio Click Through Override URL
This replaces the embedded creative click-through URL(s) for Teads Studio creatives. In this way, you can add multiple creatives using the same Teads Studio VAST tag and different click-through URLs depending on your tracking needs.
Impression/Start Pixel URL
For display creatives the impression/start pixel will fire at impression.
tracks a viewable display ad on page load, when the slot is in view.
Billable Pixel URL: tracks the billed impressions based on your bidding mode.
Display Viewability Tag
Click Add X Creative(s) located on the bottom right-hand side. If the button is greyed out, check creative lines for cells with Required details.
How to Work with the Bulk Editor
Double-click to edit the cell value
⌘/Ctrl+C to copy one or more cells, ⌘/Ctrl+V to paste to one or multiple cells
Drag the cell cursor to copy information to other cells
⌘/Ctrl+Z to undo and ⌘/Ctrl+⇧+Z to redo
Select the whole column by clicking into the table header then paste your copied value to update all the column rows
For dates, you can pick a value from the calendar or directly paste.
Hover the right border of a column header and drag left or right to resize the column.
For more information on available creative formats, see here.
See below articles on how to create creatives via :
5. Select your targeting by clicking on Add Targeting on your line item.
6. Click on Import Plan if you have previously created a plan on Planner. For more information on creating a plan via Planner, see here or choose between Standard or Cookieless targeting
About Standard targeting
About Standard targeting
Leverage all targeting solutions available including those that require user identification (cookies, Mobile Advertising IDs).
You can view the planning gauge in the line item to understand if your cookieless potential is low or sufficient:
Click Learn More to open a side panel for more details:
Cookieless: Sufficient - means your targeting set up has a sufficient volume of targetable Cookieless Ad opportunities
Cookieless: Low - means your targeting set up is heavily cookiebased and does not use enough Cookieless Ad opportunities
Note: Teads Cookieless Gauge in the standard targeting mode will provide you with the tools to make informed and strategic targeting decisions in preparation for a Cookieless world.
2. For Custom Audiences that are heavily cookie-based, and therefore, flagged as low you will also be prompted to Translate to Cookieless, using the auto translate feature in the line item
Note: This will automatically create a Cookieless version of your Custom Audience within a targeting line using Teads Cookieless translator in the background, without needing to do this manually. The Cookieless audience will automatically be added to your line item in seconds creating an OR condition with the existing cookie based custom audience, in order to gain incremental reach in cookieless environments (You will be able to see how much incremental reach is gained once translated)
Caution: This feature is only currently available for Custom Audiences and is greyed out for other targeting options. For additional support, Contact our Teads Data Expert to help guide you through Teads Cookieless solutions.
3. Click Benchmark for Selected Location to see the general ratio of inventory with ID supported vs without ID supported at location level (benchmark). Not considering any targeting criteria applied.
Note: Cookieless inventory is inventory that doesn’t support user identification for technical or legal reason (cookies, Mobile Advertising IDs).
About Cookieless targeting
About Cookieless targeting
Leverage targeting solutions that do not require user identification (cookies, Mobile Advertising IDs).
Target a subset of our Teads Audiences’ taxonomy, that only includes Cookieless compliant audiences, Cookieless translated custom audiences, or Contextual segments (which are cookieless by design)
Note: This excludes:
Standard (cookie-based) custom audiences
1st party audiences (advertisers 1st segments)
Teads Audiences that haven’t been flagged as cookieless compliant
All other targeting options from Inventory to Technology that do not rely on user IDs : location, websites, device type, brand safety, etc will continue to appear in this mode
Note: Once targeting is selected, the planning figures displayed will be based on cookieless signals only, giving you an indication of reach and maximum ad opportunities
Caution: When you try to switch targeting modes in the same line item e.g. Cookieless to Standard/ Standard to Cookieless, the line item targeting will be reset (you cannot apply both on the same line item)
Once the campaign is live, the targeting mode is locked in - you cannot switch at this point.
7. Select your targeting requirements from the 3 sections: Audience section, Inventory section, Technology section.
8. Select your bidding strategy by clicking on the line item tile under Bidding and select the auction type to be either dynamic or fixed.
About Bidding
About Bidding
For CPM: you will be billed when the player is both 50% of pixels or more in-view and the creative is displayed
Note: Only when CPM bidding type is selected will you be able to select an Optimization goal of Viewability rate.
For vCPM: you will be billed when the player is both 50% of pixels or more in-view and the creative is displayed for X seconds
Select between 1-6 seconds in-view
For CPV: you will be billed when the player is both 50% of pixels or more in-view and the creative is displayed for X seconds
Select between 1-6 seconds in-view
About Dynamic and Fixed price
About Dynamic and Fixed price
Dynamic: Your bid is the maximum price that you will pay. You deliver a larger number of outcomes at a better price.
Fixed: You pay exactly what you bid. You deliver a predictable number of outcomes, controlling pacing on outcomes & adserving costs
9. Click Save Draft at the bottom right bar if you are not done with editing your campaign details yet, or click Go Live to activate your campaign.
Caution: Once you click Go Live, your campaign and creatives will be reviewed and approved by Teads before they can begin delivering.
Note: About Creative Optimisation
By default, when assigning multiple creatives to a line item, Teads automatically optimizes their delivery based on the likelihood to reach the desired outcome for each ad opportunity. This is called Creative Optimization (Formerly Automatic Pool Rate).
If you prefer to control creative delivery for line items with more than 1 creative assigned to them, you can disable Creative Optimization by unchecking the box and set the desired delivery rate (pool rate %) for each creative.