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Creatives specifications & guidelines
Creatives specifications & guidelines

This guide will provide you with a comprehensive overview of the different ways that you can use to develop and design your creatives.

Updated over a week ago

Refer to the below for guides on creative specifications for all campaign types as well as creative guidelines to follow.

Creative specifications

Creative guidelines

In Teads Ads Manager, there are three distinct methods for building your creatives. This can be done via:

  • Teads Studio

  • Creative Editor

  • Third party VAST tags

The tables below are divided into Branding and Traffic campaigns objectives and provide an overview of the different ways you can follow to build each creative format.

Note: All creative formats are available for Clicks objective campaigns.

Branding and Clicks creatives

Description

Teads Studio

Creative Editor

Third Party VAST tags

Outstream video inserted into the heart of editorial content. Our flagship format.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
File:Eo circle light-blue checkmark.svg - Wikimedia Commons
File:Eo circle light-blue checkmark.svg - Wikimedia Commons

Outstream social post video experience inserted into the heart of editorial content.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

Social post single image experience inserted into the heart of editorial content.

Note: Social creatives are only delivered on mobile devices and do not require selecting a size.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

300x250 banner creatives deliver both in inRead and banner inventory, whereas the other banner sizes only deliver in banner inventory.

Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background
File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

A creative that reveals itself while the user is scrolling the content.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

A showcase of different products, each with its own link.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

Different image frames are revealed while the user is scrolling the content.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

Living photography: an image with a subtitle and elegant animation.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

Traffic and Clicks creatives

Description

Teads Studio

Creative Editor

Third Party VAST tags

Outstream social post video experience inserted into the heart of editorial content.t.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

Social post single image experience inserted into the heart of editorial content.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

Single images are useful when you want to capture the attention of your brand using a captivating image.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

Video format optimized to capture user attention and generate qualified traffic.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons

File:Eo circle light-blue checkmark.svg - Wikimedia Commons

Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

A multi-framed experience controlled by the user to deliver product information visually aligned with your broader campaign.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons
File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

A multi-framed experience controlled by the user to deliver product information visually aligned with your broader campaign. Features 3 product images below the image carousel, driving users to the dedicated product pages.

File:Eo circle light-blue checkmark.svg - Wikimedia Commons

File:Eo circle light-blue checkmark.svg - Wikimedia Commons

Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

300x250 banner creatives deliver both in inRead and banner inventory, whereas the other banner sizes only deliver in banner inventory.

Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background
File:Eo circle light-blue checkmark.svg - Wikimedia Commons
Free Round Cross Mark Symbol with Transparent Background 17178032 PNG with  Transparent Background

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