In Teads Ads Manager, there are three distinct methods for building your creatives. This can be done via:
Teads Studio
Creative Editor
Third party VAST tags
Note: All creative formats are available for Clicks objective campaigns.
Refer below for guides on creative specifications for all campaign types as well as the creative guidelines to follow.
Branding creatives specifications
Branding and Clicks creatives | Description | Teads Studio | Creative Editor | Third Party VAST tags |
Outstream video inserted into the heart of editorial content. Our flagship format. |  |  |  | |
Outstream social post video experience inserted into the heart of editorial content. | | |  | |
Social post single image experience inserted into the heart of editorial content.
Note: Social creatives are only delivered on mobile devices and do not require selecting a size. | | |  | |
300x250 banner creatives deliver both in inRead and banner inventory, whereas the other banner sizes only deliver in banner inventory. |  | |  | |
A creative that reveals itself while the user is scrolling the content. | |  |  | |
A showcase of different products, each with its own link. | |  |  | |
Different image frames are revealed while the user is scrolling the content. | |  |  | |
Living photography: an image with a subtitle and elegant animation. | |  |  |
Middle-Funnel campaign creative specifications
Traffic and Clicks creatives | Description | Teads Studio | Creative Editor | Third Party VAST tags |
Outstream social post video experience inserted into the heart of editorial content.t. | | |  | |
Social post single image experience inserted into the heart of editorial content. | | |  | |
Single images are useful when you want to capture the attention of your brand using a captivating image. |
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Video format optimized to capture user attention and generate qualified traffic. |
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A multi-framed experience controlled by the user to deliver product information visually aligned with your broader campaign. | | |  | |
A multi-framed experience controlled by the user to deliver product information visually aligned with your broader campaign. Features 3 product images below the image carousel, driving users to the dedicated product pages. |
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300x250 banner creatives deliver both in inRead and banner inventory, whereas the other banner sizes only deliver in banner inventory. |  | |  |
CTV creatives specifications
Teads CTV offering is currently available under Branding campaign objective.
The best recommended elements for a CTV creative are as follows:
Landscape Video only
MP4 file
Must be a HD video file
When using 3rd party VAST tags, the following conditions are mandatory:
The media file within the 3rd party VAST tag needs to fulfil the above conditions, and needs to be the only media file within the VAST XML tree.
The VAST tag should not contain any VPAID.
Make sure to include a redirect URL at the creative level, even if there is already a QR code or a third-party VAST tag containing the actual redirect. This helps in the approval of the creative for Google Authorized Buyers (GAB) inventory. Note that GAB creative approval typically takes approximately 6 hours to finalize. Therefore, do not be alarmed if the campaign does not launch immediately when targeting only GAB inventory.
What ad lengths are supported on CTV Video?
The recommended video duration is 15 or 30 seconds. For videos longer than 60 seconds, reach out to your Teads customer support.
Note: If you require a Teads Studio-enhanced CTV creative or to implement a QR code created by Teads within your custom CTV creative, reach out to your Teads representative for support.