Build Creatives with Creative Editor | Teads Ad Manager Help Center

Creative Editor allows you to build a wide array of creative formats directly in Teads Ads Manager.

This guide will cover the steps to build creatives using Creative Editor for Lower funnel and Middle-funnel campaigns.

Upload your assets to Teads Ads Manager by clicking on the Creatives button in Campaign Editor and selecting the appropriate creative format.

For more information on Creative Editor's features, see here.

Note: All creative formats are available for Clicks objective campaigns.

For Branding and Clicks campaigns, select between:

Video

Select this option to set up a plain video creative.

Input the fields for:
- Creative name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For Clicks campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
Upload your raw video creative file:
- Supported formats: .mp4
- Aspect ratio & minimum resolution:
  - Web & Mobile App: Any
  - CTV: 16:9, 1920x1080 px
  - Maximum file size: 100MB
  - Duration: up to 30 seconds
    Note: If a video creative is landscape format and 6 seconds long, the campaign will include the Smart6 position by default in the delivery for better performance. Smart6 locks to the viewable area of the display, and remains fully in view for 6 seconds, maximizing viewability and completion rates. Smart6 can be disabled from the Position targeting settings at the Line Item level.
Call to Action (Optional)
- Select from the CTA list:
  - Book now
  - Contact us
  - Download
  - Learn more
  - Nearby sellers
  - Read more
  - Shop now
  - Sign up
  - Watch more
- CTA Timing: The call to action button is displayed after the video plays for X number of seconds and remains visible until the end of the video.
Optional fields:
- External code: to integrate with another reporting system
- Flight dates
Add tracking:
- Video start: tracks a video ad on start, when the slot is in view
- Billable event: tracks the billed impressions based on your bidding mode
- Video Progress
  - Video Complete: triggered when the video was played to 100% of its length.
  - Quartiles
    First Quartile: 25% of video's length.
    Second Quartile: 50% of video's length.
    Third Quartile: 75% of video's length.
  - Seconds
    Progress 1: triggered at second 1
    Progress 2: triggered at second 2.
    Progress 5: triggered at second 5.
    Progress 10: triggered at second 10.
    Progress 15: triggered at second 15.
    Progress 30: triggered at second 30.
Click Save.

Social Video

Use the layout selector below each format to choose the desired ad layout, and easily reuse your existing brand creative assets from native or social ads on other platforms.

Social Video layout 1

Input the following details:
- Creative Name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For Clicks campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
- Brand Name
Upload your raw files:
- Logo
  - Supported formats: .png, .jpg
  - Aspect ratio: 1:1
  - Minimum size: 170x170 px
- Video
  - Supported formats: .mp4
  - Maximum file size: 100MB
  - Aspect ratio: 1.91:1 to 4:5
  - Duration: up to 15 seconds
- End Card
  - Supported formats: .png, .jpg
  - Aspect ratio: 1.91:1 to 4:5 (same as video)
  - Minimum size: 1080x1080 px
Optional fields:
- External code: to integrate with another reporting system
- Input your Primary Text (recommended): what your ad is about
  - Can use up to 3 lines.
  - Longer texts are truncated automatically.
- Flight Dates
Check Show Footer box to add:
- Website URL
- Headline
- Description (optional)
- Call to Action (optional):
  - Select from the CTA list:
    Apply Now
    Book Now
    Contact Us
    Donate Now
    Download
    Get Quote
    Get Showtimes
    Learn More
    Listen Now
    Order Now
    Request Time
    See Menu
    Send Message
    Shop Now
    Sign Up
    Subscribe
    Watch More
    Custom CTA
  - Select the appropriate language for your CTA to appear in.
    Arabic
    Bulgarian
    Burmese
    Croatian
    Czech
    Danish
    Dutch
    English
    Finnish
    French
    German
    Greek
    Hindi
    Hungarian
    Indonesian
    Italian
    Japanese
    Korean
    Malay
    Norwegian
    Polish
    Portuguese
    Portuguese (Brazil)
    Romanian
    Serbian
    Simplified Chinese
    Slovak
    Slovenian
    Spanish
    Spanish (LATAM)
    Swedish
    Thai
    Traditional Chinese
    Turkish
    Vietnamese
Add additional tracking for:
- Video start: triggered when the video starts playing
- Billable event: tracks the billed impressions based on your bidding mode
- Video Progress:
  - Video Complete: triggered when the video was played to 100% of its length.
  - Quartiles
    First Quartile: 25% of video's length.
    Second Quartile: 50% of video's length.
    Third Quartile: 75% of video's length.
  - Seconds
    Progress 1: triggered at second 1
    Progress 2: triggered at second 2.
    Progress 5: triggered at second 5.
    Progress 10: triggered at second 10.
    Progress 15: triggered at second 15.
    Progress 30: triggered at second 30.
- Viewability Wrapper VAST tag
  - Copy the creative VAST URL and have it wrapped but your viewability provider.
  - Paste the wrapped VAST tag url in the box provided
Click Save.

Social Video layout 2

Input the following details:
- Creative Name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For Clicks campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
- Brand Name
Upload your raw files:
- Logo
  - Supported formats: .png, .jpg
  - Aspect ratio: 1:1
  - Minimum size: 170x170 px
- Video
  - Supported formats: .mp4
  - Maximum file size: 100MB
  - Aspect ratio: 1.91:1 to 4:5
  - Duration: up to 15 seconds
- End Card
  - Supported formats: .png, .jpg
  - Aspect ratio: 1.91:1 to 4:5 (same as video)
  - Minimum size: 1080x1080 px
Optional fields:
- External code: to integrate with another reporting system
- Input your Primary Text (recommended): what your ad is about
  - Can use up to 3 lines.
  - Longer texts are truncated automatically.
- Flight Dates
- Primary Text: what your ad is about
- Call to Action:
  - Select from the CTA list:
    Apply Now
    Book Now
    Contact Us
    Donate Now
    Download
    Get Quote
    Get Showtimes
    Learn More
    Listen Now
    Order Now
    Request Time
    See Menu
    Send Message
    Shop Now
    Sign Up
    Subscribe
    Watch More
    Custom CTA
  - Select the appropriate language for your CTA to appear in.
    Arabic
    Bulgarian
    Burmese
    Croatian
    Czech
    Danish
    Dutch
    English
    Finnish
    French
    German
    Greek
    Hindi
    Hungarian
    Indonesian
    Italian
    Japanese
    Korean
    Malay
    Norwegian
    Polish
    Portuguese
    Portuguese (Brazil)
    Romanian
    Serbian
    Simplified Chinese
    Slovak
    Slovenian
    Spanish
    Spanish (LATAM)
    Swedish
    Thai
    Traditional Chinese
    Turkish
    Vietnamese
  - Customize your CTA button from the Color Picker
    To change the CTA color, click the color icon before the CTA menu and copy-paste the desired hex code. You can also use the color picker to choose the color required. If you want to go back to the default color, click on Reset.
Add tracking for:
- Video start: triggered when the video starts playing
- Billable event: tracks the billed impressions based on your bidding mode
- Video Progress:
  - Video Complete: triggered when the video was played to 100% of its length.
  - Quartiles
    First Quartile: 25% of video's length.
    Second Quartile: 50% of video's length.
    Third Quartile: 75% of video's length.
  - Seconds
    Progress 1: triggered at second 1
    Progress 2: triggered at second 2.
    Progress 5: triggered at second 5.
    Progress 10: triggered at second 10.
    Progress 15: triggered at second 15.
    Progress 30: triggered at second 30.
- Viewability Wrapper VAST tag
  - Copy the creative VAST URL and have it wrapped but your viewability provider.
  - Paste the wrapped VAST tag url in the box provided
Click Save.

Social Image

Use the layout selector below each format to choose the desired ad layout, and easily reuse your existing brand creative assets from native or social ads on other platforms.

Social Image layout 1

Input the following details:
- Creative Name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For Clicks campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
- Brand Name
Upload your raw files:
- Logo
  - Supported formats: .png, .jpg
  - Aspect ratio: 1:1 (If you upload an image with different aspect ratio, take into account that it will be fit to a square aspect ratio and visible inside a circular shape.)
  - Minimum size: 170x170 px
- Image
  - Support formats: .png, .jpg
  - Aspect ratio: 1.91:1 to 4:5 (While you can upload images with various aspect ratios, the recommended ones are 1:91:1, 16:9, 1:1 and 4:5. Please note that vertical videos with aspect ratio taller than 4:5, such as 9:16, will be fit to a 4:5 aspect ratio by adding black vertical bars to each side.)
  - Minimum size: 500x500 px
Click on Show Footer checkbox to include:
- Website URL
- Call to action button
  - Select from the CTA list:
    Apply Now
    Book Now
    Contact Us
    Donate Now
    Download
    Get Quote
    Get Showtimes
    Learn More
    Listen Now
    Order Now
    Request Time
    See Menu
    Send Message
    Shop Now
    Sign Up
    Subscribe
    Watch More
    Custom CTA
  - Select the appropriate language for your CTA to appear in.
    Arabic
    Bulgarian
    Burmese
    Croatian
    Czech
    Danish
    Dutch
    English
    Finnish
    French
    German
    Greek
    Hindi
    Hungarian
    Indonesian
    Italian
    Japanese
    Korean
    Malay
    Norwegian
    Polish
    Portuguese
    Portuguese (Brazil)
    Romanian
    Serbian
    Simplified Chinese
    Slovak
    Slovenian
    Spanish
    Spanish (LATAM)
    Swedish
    Thai
    Traditional Chinese
    Turkish
    Vietnamese
- Headline
- Description (optional)
Optional fields:
- External code: to integrate with another reporting system
- Input your Primary Text (recommended): what your ad is about
  - Can use up to 3 lines.
- Flight dates
Additional tracking
- Impression: tracks a viewable display ad on page load, when the slot is in view
- Billable event: tracks the billed impressions based on your bidding mode.
- Display viewability tag: DoubleVerify, IAS, ComScore, Custom
Click Save.

Social Image Layout 2

Input the following details:
- Creative Name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For Clicks campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
- Brand Name
Upload your raw files:
- Logo
  - Supported formats: .png, .jpg
  - Aspect ratio: 1:1 (If you upload an image with different aspect ratio, take into account that it will be fit to a square aspect ratio and visible inside a circular shape.)
  - Minimum size: 170x170 px
- Image
  - Support formats: .png, .jpg
  - Aspect ratio: 1.91:1 to 4:5 (While you can upload images with various aspect ratios, the recommended ones are 1:91:1, 16:9, 1:1 and 4:5. Please note that vertical videos with aspect ratio taller than 4:5, such as 9:16, will be fit to a 4:5 aspect ratio by adding black vertical bars to each side.)
  - Minimum size: 500x500 px
Call to action button
- Select from the CTA list:
  - Apply Now
  - Book Now
  - Contact Us
  - Donate Now
  - Download
  - Get Quote
  - Get Showtimes
  - Learn More
  - Listen Now
  - Order Now
  - Request Time
  - See Menu
  - Send Message
  - Shop Now
  - Sign Up
  - Subscribe
  - Watch More
  - Custom CTA
- Select the appropriate language for your CTA to appear in.
  - Arabic
  - Bulgarian
  - Burmese
  - Croatian
  - Czech
  - Danish
  - Dutch
  - English
  - Finnish
  - French
  - German
  - Greek
  - Hindi
  - Hungarian
  - Indonesian
  - Italian
  - Japanese
  - Korean
  - Malay
  - Norwegian
  - Polish
  - Portuguese
  - Portuguese (Brazil)
  - Romanian
  - Serbian
  - Simplified Chinese
  - Slovak
  - Slovenian
  - Spanish
  - Spanish (LATAM)
  - Swedish
  - Thai
  - Traditional Chinese
  - Turkish
  - Vietnamese
- Customize your CTA button from the Color Picker
  - To change the CTA color, click the color icon before the CTA menu and copy-paste the desired hex code. You can also use the color picker to choose the color required. If you want to go back to the default color, click on Reset.
Optional fields:
- External code: to integrate with another reporting system
- Input your Primary Text (recommended): what your ad is about
  - Can use up to 3 lines.
- Flight dates
Add tracking
- Impression: tracks a viewable display ad on page load, when the slot is in view
- Billable event: tracks the billed impressions based on your bidding mode.
- Display viewability tag: DoubleVerify, IAS, ComScore, Custom
Click Save.

MPU Banner

Input the following details:
1. Creative Name
2. Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For Clicks campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
Upload your raw image file:
- Supported formats: .png, .jpg
- Aspect ratio: 6:5
- Minimum size: 300x250 px
Optional fields:
- External code: to integrate with another reporting system
- Flight dates
- Additional tracking:
  - Impression: tracks a viewable display ad on page load, when the slot is in view
  - Billable event: tracks the billed impressions based on your bidding mode.
  - Display viewability tag: DoubleVerify, IAS, ComScore, Custom
Click Save.

For Middle-funnel campaigns, select between:

Single/Social Video

Use the layout selector below each format to choose the desired ad layout, and easily reuse your existing brand creative assets from native or social ads on other platforms.

Single Video (recommended)
Social Video layout 1
Social Video layout 2

Single Video

Input the fields for:
- Creative name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
- Headline: one or two lines of text (up to 50 characters recommended)
  - Dynamic keywords can be used here for: City, Country, Day of the week
  - For more information on Dynamic Keywords, see here.
- Brand Name: up to 25 characters recommended
Upload your raw files for:
- Video
  - Supported formats: .mp4
  - Aspect Ratio: 16:9
  - Maximum file size: 100MB
  - Duration: up to 15 seconds
- End Card
  - Supported formats: .png, .jpg
  - Aspect Ratio: 16:9
  - Minimum size: 1200x675 px
- Logo
  - Supported formats: .png, .jpg
  - Aspect ratio: 1:1
  - Minimum size: 170x170 px
Call to action:
- Select the appropriate CTA for your ad or add a Custom CTA.
  - Apply Now
  - Book Now
  - Buy Now
  - Buy Tickets
  - Call Now
  - Contact Us
  - Discover More
  - Donate Now
  - Download
  - Download Now
  - Find a Dealer
  - Find Store
  - Get a Quote
  - Get Deals
  - Get It Free
  - Get Now
  - Get Showtimes
  - Install Now
  - Join Now
  - Learn More
  - Listen Now
  - Order Now
  - Play Now
  - Read Now
  - Request Time
  - See Menu
  - See Offer
  - Shop Now
  - Sign Up
  - Subscribe
  - Try Now
  - Use App
  - View More
  - Visit Site
  - Watch Episode
  - Watch Now
  - Custom CTA
- Select the appropriate language for your CTA to appear in.
  - Arabic
  - Bulgarian
  - Burmese
  - Croatian
  - Czech
  - Danish
  - Dutch
  - English
  - Finnish
  - French
  - German
  - Greek
  - Hindi
  - Hungarian
  - Indonesian
  - Italian
  - Japanese
  - Korean
  - Malay
  - Norwegian
  - Polish
  - Portuguese
  - Portuguese (Brazil)
  - Romanian
  - Serbian
  - Simplified Chinese
  - Slovak
  - Slovenian
  - Spanish
  - Spanish (LATAM)
  - Swedish
  - Thai
  - Traditional Chinese
  - Turkish
  - Vietnamese
Optional fields:
- External code: to integrate with another reporting system
- Description: short description that shows only on mobile devices (up to 140 characters recommended)
- Flight dates
Add tracking:
- Video start: tracks a video ad on start, when the slot is in view
- Billable event: tracks the billed impressions based on your bidding mode
- Viewability Wrapper VAST tag
  - To measure video viewability using a third party provider, you must have the creative VAST URL shown here wrapped by your provider and then paste the wrapped VAST URL here.
  - Supported providers: Integral Ad Science, DoubleVerify.
Click Save.

Social Post Video Layout 1

Input the fields for:
- Creative name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
- Primary Text: what your ad is about
  - Dynamic keywords can be used here for: City, Country, Day of the week
  - For more information on Dynamic Keywords, see here
- Brand Name: up to 25 characters recommended
Upload your raw files for:
- Video
  - Supported formats: .mp4
  - Aspect Ratio: 1.91:1 to 4:5
  - Maximum file size: 100MB
  - Duration: up to 15 seconds
- End Card
  - Supported formats: .png, .jpg
  - Aspect Ratio: 1.91:1 to 4:5 (same as the video)
  - Minimum size: 1080x1080 px
- Logo
  - Supported formats: .png, .jpg
  - Aspect ratio: 1:1
  - Minimum size: 170x170 px
Click Show Footer to include:
- Website URL
- Call to action (optional):
  - Select the appropriate CTA for your ad or add a Custom CTA.
    Apply Now
    Book Now
    Contact Us
    Donate Now
    Download
    Get a Quote
    Get Showtimes
    Learn More
    Listen Now
    Order Now
    Request Time
    See Menu
    Send Message
    Shop Now
    Sign Up
    Subscribe
    Watch More
    Custom CTA
  - Select the appropriate language for your CTA to appear in.
    Arabic
    Bulgarian
    Burmese
    Croatian
    Czech
    Danish
    Dutch
    English
    Finnish
    French
    German
    Greek
    Hindi
    Hungarian
    Indonesian
    Italian
    Japanese
    Korean
    Malay
    Norwegian
    Polish
    Portuguese
    Portuguese (Brazil)
    Romanian
    Serbian
    Simplified Chinese
    Slovak
    Slovenian
    Spanish
    Spanish (LATAM)
    Swedish
    Thai
    Traditional Chinese
    Turkish
    Vietnamese
  - Description (optional): short description that shows only on mobile devices (up to 140 characters recommended)
Optional fields:
- External code: to integrate with another reporting system
- Flight dates
Add tracking:
- Video start: tracks a video ad on start, when the slot is in view
- Billable event: tracks the billed impressions based on your bidding mode
- Viewability Wrapper VAST tag
  - To measure video viewability using a third party provider, you must have the creative VAST URL shown here wrapped by your provider and then paste the wrapped VAST URL here.
  - Supported providers: Integral Ad Science, DoubleVerify.
Click Save.

Social Post Video Layout 2

Input the fields for:
- Creative name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
- Primary Text: what your ad is about
  - Dynamic keywords can be used here for: City, Country, Day of the week
  - For more information on Dynamic Keywords, see here
- Brand Name: up to 25 characters recommended
Upload your raw files for:
- Video
  - Supported formats: .mp4
  - Aspect Ratio: 1.91:1 to 4:5
  - Maximum file size: 100MB
  - Duration: up to 15 seconds
- End Card
  - Supported formats: .png, .jpg
  - Aspect Ratio: 1.91:1 to 4:5 (same as the video)
  - Minimum size: 1080x1080 px
- Logo
  - Supported formats: .png, .jpg
  - Aspect ratio: 1:1
  - Minimum size: 170x170 px
Call to action (optional):
- Select the appropriate CTA for your ad or add a Custom CTA.
  - Apply Now
  - Book Now
  - Contact Us
  - Donate Now
  - Download
  - Get a Quote
  - Get Showtimes
  - Learn More
  - Listen Now
  - Order Now
  - Request Time
  - See Menu
  - Send Message
  - Shop Now
  - Sign Up
  - Subscribe
  - Watch More
  - Custom CTA
- Select the appropriate language for your CTA to appear in.
  - Arabic
  - Bulgarian
  - Burmese
  - Croatian
  - Czech
  - Danish
  - Dutch
  - English
  - Finnish
  - French
  - German
  - Greek
  - Hindi
  - Hungarian
  - Indonesian
  - Italian
  - Japanese
  - Korean
  - Malay
  - Norwegian
  - Polish
  - Portuguese
  - Portuguese (Brazil)
  - Romanian
  - Serbian
  - Simplified Chinese
  - Slovak
  - Slovenian
  - Spanish
  - Spanish (LATAM)
  - Swedish
  - Thai
  - Traditional Chinese
  - Turkish
  - Vietnamese
- Description (optional): short description that shows only on mobile devices (up to 140 characters recommended)
Optional fields:
- External code: to integrate with another reporting system
- Flight dates
Add tracking:
- Video start: tracks a video ad on start, when the slot is in view
- Billable event: tracks the billed impressions based on your bidding mode
- Viewability Wrapper VAST tag
  - To measure video viewability using a third party provider, you must have the creative VAST URL shown here wrapped by your provider and then paste the wrapped VAST URL here.
  - Supported providers: Integral Ad Science, DoubleVerify.
Click Save.

Single/Social Image

Use the layout selector below each format to choose the desired ad layout, and easily reuse your existing brand creative assets from native or social ads on other platforms.

Single Image (recommended)
Social Image layout 1
Social Image layout 2

Single Image

Input the fields for:
- Creative name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
- Headline: one or two lines of text (up to 50 characters recommended)
  - Add up to 5 headlines to create multiple creative variations.
  - Dynamic keywords can be used here for: City, Country, Day of the week
    For more information on Dynamic Keywords, see here
- Brand Name: up to 25 characters recommended
Upload your raw files for:
- Image - add up to 5 images to create multiple creative variations.
  - Supported formats: .png, .jpg
  - Aspect Ratio: 1.91:1
  - Minimum size: 1200x627 px
- Logo
  - Supported formats: .png, .jpg
  - Aspect ratio: 1:1
  - Minimum size: 170x170 px
Select your Call to Action
- Choose up to 5 CTA from the CTA List:
  - Apply Now
  - Book Now
  - Buy Now
  - Buy Tickets
  - Call Now
  - Contact Us
  - Discover More
  - Donate Now
  - Download
  - Download Now
  - Find A Dealer
  - Find Store
  - Get a Quote
  - Get Deals
  - Get It Free
  - Get Now
  - Get Showtimes
  - Install Now
  - Join Now
  - Learn More
  - Listen Now
  - Order Now
  - Play Now
  - Read Now
  - Request Time
  - See Menu
  - See Offer
  - Shop Now
  - Sign Up
  - Subscribe
  - Try Now
  - Use App
  - View More
  - Visit Site
  - Watch Episode
  - Watch Now
- Customize your CTA button from the Color Picker
  - To change the CTA color, click the color icon before the CTA menu and copy-paste the desired hex code. You can also use the color picker to choose the color required. If you want to go back to the default color, click on Reset.
Optional fields:
- External code: to integrate with another reporting system
- Description: short description that shows only on mobile devices (up to 140 characters recommended)
  - Dynamic keywords can be used here for: City, Country, Day of the week
    For more information on Dynamic Keywords, see here
- Flight dates
Add tracking:
- Impression
- Billable event: tracks the billed impressions based on your bidding mode
- Display Viewability tag
  - Supported providers: DoubleVerify, IAS, ComScore, Custom
Click Save.
Only one dynamic creative including all asset variations is created. When editing this creative, you can edit all asset variations.
The preview link only shows a default asset combination.
Campaign dashboards and reporting provide aggregate data for all variations.

Social Post Image Layout 1

Input the fields for:
- Creative name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
- Primary Text: what your ad is about
  - Dynamic keywords can be used here for: City, Country, Day of the week
    For more information on Dynamic Keywords, see here
- Brand Name: up to 25 characters recommended
Upload your raw files for:
- Image
  - Supported formats: .png, .jpg
  - Aspect Ratio: 1.91:1
  - Minimum size: 500x500 px
- Logo
  - Supported formats: .png, .jpg
  - Aspect ratio: 1:1
  - Minimum size: 170x170 px
Click Show Footer to include:
- Website URL
- Call to Action List (optional):
  - Apply Now
  - Book Now
  - Contact Us
  - Donate Now
  - Download
  - Get Quote
  - Get Showtimes
  - Learn More
  - Listen Now
  - Order Now
  - Request Time
  - See Menu
  - Send Message
  - Shop Now
  - Sign Up
  - Subscribe
  - Watch Now
  - Custom CTA
- Call to Action Language
  - Arabic
  - Bulgarian
  - Burmese
  - Croatian
  - Czech
  - Danish
  - Dutch
  - English
  - Finnish
  - French
  - German
  - Greek
  - Hindi
  - Hungarian
  - Indonesian
  - Italian
  - Japanese
  - Korean
  - Malay
  - Norwegian
  - Polish
  - Portugeuse
  - Portuguese (Brazil)
  - Romanian
  - Serbian
  - Simplified Chinese
  - Slovak
  - Slovenian
  - Spanish
  - Spanish (LATAM)
  - Swedish
  - Thai
  - Traditional Chinese
  - Turkish
  - Vietnamese
- Headline: one or two lines of text (up to 50 characters recommended)
  - Dynamic keywords can be used here for: City, Country, Day of the week
    For more information on Dynamic Keywords, see here
- Description (optional): short description that shows only on mobile devices (up to 140 characters recommended)
  - Dynamic keywords can be used here for: City, Country, Day of the week
    For more information on Dynamic Keywords, see here
Optional fields:
- External code: to integrate with another reporting system
- Flight dates
Add tracking:
- Impression
- Billable event: tracks the billed impressions based on your bidding mode
- Display Viewability tag
  - Supported providers: DoubleVerify, IAS, ComScore, Custom
Click Save.

Social Post Image Layout 2

Input the fields for:
- Creative name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
- Brand Name: up to 25 characters recommended
- Primary Text (optional): what your ad is about
  - Dynamic keywords can be used here for: City, Country, Day of the week
    For more information on Dynamic Keywords, see here
Upload your raw files for:
- Image
  - Supported formats: .png, .jpg
  - Aspect Ratio: 1.91:1
  - Minimum size: 500x500 px
- Logo
  - Supported formats: .png, .jpg
  - Aspect ratio: 1:1
  - Minimum size: 170x170 px
Call to Action
- CTA List (optional):
  - Apply Now
  - Book Now
  - Contact Us
  - Donate Now
  - Download
  - Get Quote
  - Get Showtimes
  - Learn More
  - Listen Now
  - Order Now
  - Request Time
  - See Menu
  - Send Message
  - Shop Now
  - Sign Up
  - Subscribe
  - Watch More
  - Custom CTA
- CTA Language
  - Arabic
  - Bulgarian
  - Burmese
  - Croatian
  - Czech
  - Danish
  - Dutch
  - English
  - Finnish
  - French
  - German
  - Greek
  - Hindi
  - Hungarian
  - Indonesian
  - Italian
  - Japanese
  - Korean
  - Malay
  - Norwegian
  - Polish
  - Portugeuse
  - Portuguese (Brazil)
  - Romanian
  - Serbian
  - Simplified Chinese
  - Slovak
  - Slovenian
  - Spanish
  - Spanish (LATAM)
  - Swedish
  - Thai
  - Traditional Chinese
  - Turkish
  - Vietnamese
Optional fields:
1. External code: to integrate with another reporting system
2. Flight dates
Add tracking:
- Impression
- Billable event: tracks the billed impressions based on your bidding mode
- Display Viewability tag
  - Supported providers: DoubleVerify, IAS, ComScore, Custom
Click Save.

Carousel/Shoppable Carousel

Use the layout selector below each format to choose the desired ad layout, and easily reuse your existing brand creative assets from native or social ads on other platforms.

Carousel
Shoppable Carousel

Carousel

Input the fields for:
1. Creative name
2. Brand Name: up to 25 characters recommended
Set up between 2-8 carousel cards. To add a card, click on the '+' button.
- Click on the card to edit its details:
  - Upload an image
    Supported formats: .png, .jpg
    Aspect ratio: 1:1
    Minimum size: 1080x1080 px
  - Add a headline: one or two lines of text (up to 50 characters recommended)
    Dynamic keywords can be used here for: City, Country, Day of the week
    For more information on Dynamic Keywords, see here
  - Add your click through URL
    You will have the option to add Macros here. To learn more about Macros, see here.
    For campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
Upload your brand logo
- Supported formats: .png, .jpg
- Aspect ratio: 1:1
- Minimum size: 170x170 px
Select a Call to Action
- Choose from the CTA list:
  - Apply Now
  - Book Now
  - Buy Now
  - Buy Tickets
  - Call Now
  - Contact Us
  - Discover More
  - Donate Now
  - Download
  - Download Now
  - Find A Dealer
  - Find Store
  - Get a Quote
  - Get Deals
  - Get It Free
  - Get Now
  - Get Showtimes
  - Install Now
  - Join Now
  - Learn More
  - Listen Now
  - Order Now
  - Play Now
  - Read Now
  - Request Time
  - See Menu
  - See Offer
  - Shop Now
  - Sign Up
  - Subscribe
  - Try Now
  - Use App
  - View More
  - Visit Site
  - Watch Episode
  - Watch Now
  - Custom CTA
- Select your language:
  - Arabic
  - Bulgarian
  - Burmese
  - Croatian
  - Czech
  - Danish
  - Dutch
  - English
  - Finnish
  - French
  - German
  - Greek
  - Hindi
  - Hungarian
  - Indonesian
  - Italian
  - Japanese
  - Korean
  - Malay
  - Norwegian
  - Polish
  - Portuguese
  - Portuguese (Brazil)
  - Romanian
  - Serbian
  - Simplified Chinese
  - Slovak
  - Slovenian
  - Spanish
  - Spanish (LATAM)
  - Swedish
  - Thai
  - Traditional Chinese
  - Turkish
  - Vietnamese
- CTA Color Picker
  - Customize your CTA button from the Color Picker
    To change the CTA color, click the color icon before the CTA menu and copy-paste the desired hex code. You can also use the color picker to choose the color required. If you want to go back to the default color, click on Reset.
Optional fields:
- External code: to integrate with another reporting system
- Flight dates
Add tracking:
- Impression
- Billable event: tracks the billed impressions based on your bidding mode
- Display Viewability tag
  - Supported providers: DoubleVerify, IAS, ComScore, Custom
Click Save.

Shoppable Carousel

Input the fields for:
- Creative name
- Click Through URL (main)
  - Users will be directed here when clicking on the following creative elements:
    Branding area
    All carousel images (except the navigation arrows)
    Call-to-action button
  - Note: Product images will have different click through URLs.
  - You will have the option to add Macros here. To learn more about Macros, see here.
- Brand Name: up to 25 characters recommended
Set up between 2-8 carousel images. To add a card, click on the '+' button.
- Click on the card to edit its details:
  - Upload an image
    Supported formats: .png, .jpg
    Aspect ratio: 1:1
    Minimum size: 1080x1080 px
Set up 3 different products to promote
- Click on each product card to edit its information:
  - Upload a product image
    Supported formats: .png, .jpg
    Aspect ratio: 1:1
    Minimum size: 540x540 px
  - Click Through URL
    Set the click through URL of the specific product here.
    You will have the option to add Macros. To learn more about Macros, see here.
Upload your brand logo
- Supported formats: .png, .jpg
- Aspect ratio: 1:1
- Minimum size: 170x170 px
Select a Call to Action
- Choose from the CTA list:
  - Buy Now
  - Buy Tickets
  - Discover More
  - Find A Dealer
  - Find Store
  - Get Deals
  - Get Now
  - Learn More
  - Order Now
  - See Menu
  - See Offer
  - Shop Now
  - View More
  - Visit Site
  - Custom CTA
- Select your language:
  - Arabic
  - Bulgarian
  - Burmese
  - Croatian
  - Czech
  - Danish
  - Dutch
  - English
  - Finnish
  - French
  - German
  - Greek
  - Hindi
  - Hungarian
  - Indonesian
  - Italian
  - Japanese
  - Korean
  - Malay
  - Norwegian
  - Polish
  - Portuguese
  - Portuguese (Brazil)
  - Romanian
  - Serbian
  - Simplified Chinese
  - Slovak
  - Slovenian
  - Spanish
  - Spanish (LATAM)
  - Swedish
  - Thai
  - Traditional Chinese
  - Turkish
  - Vietnamese
- CTA Color Picker
  - Customize your CTA button from the Color Picker
    To change the CTA color, click the color icon before the CTA menu and copy-paste the desired hex code. You can also use the color picker to choose the color required. If you want to go back to the default color, click on Reset.
Optional fields:
- External code: to integrate with another reporting system
- Flight dates
Add tracking:
- Impression
- Billable event: tracks the billed impressions based on your bidding mode
- Display Viewability tag
  - Supported providers: DoubleVerify, IAS, ComScore, Custom
Click Save.

MPU Banner

Select this option under Creative Formats to upload your 300x250 standard IAB image.

Input the fields for:
- Creative name
- Click through URL: where users will be directed to after clicking the ad
  - You will have the option to add Macros here. To learn more about Macros, see here.
  - For campaigns using the Teads Pixel, the creative clickthrough URL must forward the Teads Click ID as explained in this article.
Upload your image
- Supported formats: .png, .jpg
- Aspect ratio: 6:5
- Minimum size: 300x250 px
Optional fields:
- External code: to integrate with another reporting system
- Flight dates
Add tracking:
- Impression
- Billable event: tracks the billed impressions based on your bidding mode
- Display Viewability tag
  - Supported providers: DoubleVerify, IAS, ComScore, Custom
Click Save.

For creative specifications on Middle-funnel campaign formats using Creative Editor, see here.

Note on character limits: For languages using larger double-byte characters, such as Simplified and Traditional Chinese, Japanese or Korean, the recommended character counts are half the values above.

Creatives specifications & guidelines

Build Creatives with Teads Studio

Create a Display Line Item

Creative Editor Features