This article will explain the features of creatives that are built within Creative Editor.
These features are:
Custom CTA option for Creative Editor
Custom CTA option for Creative Editor
While you can choose to use one of the default CTA options, Creative Editor's call-to-action menu also offers the option to use custom text.
Guidelines
The custom call-to-action should be concise and up to 20 characters.
For Social Layout 1 creatives, it should be less than 15 characters to allow enough space for the headline on smaller devices.
Dynamic Keywords
Dynamic Keywords
Dynamic Keywords insertion allows ads to adapt to various users depending on their location and/or day of the week.
Benefits
This feature is aimed at increasing relevant traffic to Advertiser websites, by making ads appear more relevant.
It can improve your quality score by matching your ad copy more closely with the context of the user. A better user experience means a greater chance of increasing traffic to your website.
Features
Location is determined based on user's IP address.
Note: the accuracy will vary depending on the type of connection used by the device (wired and wifi connections usually provide more accurate location data), or if location masking technologies such as VPN as being used.
Within Creative Editor, you can insert {KeyWords} into your creative headline or description.
The words that can be dynamically added are: City, Country, Day of the week. The ad text displayed to the user will be dynamically populated with the appropriate value.
Guidelines
Type "/keyword" in the headline or description field so that the different dynamic keywords appear
Select the one(s) you wanna use: City, Country or Day of the week. You can of course select all of them
The demo on the right is automatically updated.
Note: testing a creative's dynamic keywords requires using the creative preview available from the main campaign dashboard, after the creative has been saved and assigned to a line item.
Recommended settings for effective keyword {City} usage:
The accuracy of the city name displayed in the ad is strongly dependent on the user's Internet connection type. As a result, when the {City} keyword is applied, a warning is displayed when the creative is assigned to a line.
If the keyword City is in use, it is strongly recommended to exclude users with a mobile connection type from seeing your ad.
The recommended targeting can be automatically applied (Wifi & Wired connections).
Customizing Call to Action button
Customizing Call to Action button
You can change the default blue color of the call-to-action in Creative Editor for Single Image, Single Video, Carousel, Social Video & Image (Layout 2) formats.
Guidelines
To change the CTA color, click the color icon before the CTA menu and copy-paste the desired hex code.
You can also use the color picker.
If you want to go back to the default color, click on RESET.
Crop Function
Crop Function
For Single Image and Carousel, Creative Editor automatically crops uploaded images to the required aspect ratio, if they originally have a different aspect ratio.
You can review and re-crop images if needed. Additionally, larger images can also be cropped. This streamlined process enhances the creation of these ads.
Guidelines
After uploading an image, click Crop to adjust the image.
When desired size is cropped, click "CROP" to bring in the new size of the image.
Duplicate creatives
Duplicate creatives
You can duplicate creatives built with the Creative Editor by following these steps:
In Creative Library, hover over the creative you want to duplicate and click the More options (3 dots) button.
Select Duplicate from the menu.
A copy of the original creative is saved with the name "copy" at the end.
Edit and rename the creative as needed, then assign it to a line item.
Check & update the creatives details such as third party tracking or creative flight dates if needed.
Creative Editing
Creative Editing
Even if your campaign is already live, you have the ability to fully edit your creatives. This includes making changes to logos, images, headlines, CTAs, and tracking URLs.
Guidelines
Making updates to a creative will not affect its status or cause a pause in delivery, similar to other creative types in TAM.
However, it is possible for a live creative to be deactivated if the changes made do not comply with our ad policies.
As soon as you save changes to a creative, the updates will be applied to the campaign, and the live creative will continue to deliver with the latest changes, even if you decide to cancel other campaign changes. The Creative Editor will issue a warning when you attempt to edit an active campaign's creatives, to prevent unintentional changes.
Do avoid making significant changes to live creatives, to minimize the risk of deactivation or any potential issues with delivery.
Dynamic Creative Optimization (Single Image)
Dynamic Creative Optimization (Single Image)
Dynamic Creative Optimization (DCO) is an optional feature available for the Single Image format in Creative Editor, which allows users to combine multiple asset variations (5 images, 5 headlines, and 5 calls-to-action), to incorporate up to 125 variations within a single dynamic creative.
Benefits
Utilizing advanced machine learning algorithms, it boosts the campaign's performance by automatically selecting the optimal asset combination for each impression opportunity to achieve the desired campaign outcome.
Guidelines
DCO creatives can be assigned to the same line item as other creative formats.
You are able to use the line item's Creative Optimization feature to optimize performance among all the different creatives and formats.
Note: You will not have the ability to manually report and optimize among the DCO variations. DCO uses machine learning to automatically choose the asset combination most likely to achieve the desired outcome for each specific ad opportunity. Modifying assets manually can have a negative impact on overall performance.
Cross-device compatibility
Cross-device compatibility
The majority of formats available in Creative Editor are designed to take advantage of Automatic Positions and deliver across mobile and desktop devices.
The only exceptions are Shoppable Carousel, Social Video, and Social Image formats, which run exclusively on mobile devices.