In this guide, you will find the steps needed to build creatives via Teads Studio.
Reach out to your Teads Sales person with all the necessary campaign information:
Campaign budget
Campaign flight dates
Campaign objective (Lower or Middle Funnel campaigns)
Creative format to run (Video or Viewable display)
Video formats:
Video end card (Landscape, Square)
Video overlay (Landscape)
Video Skin (Landscape, Square, Vertical)
Video Vertical Scroller (Vertical)
Video Shoppable (Landscape, Square)
Viewable Display formats:
Scroller (Landscape, Square, Vertical)
Carousel (Landscape, Square)
Flow (Landscape, Square)
Cinemagraph (Landscape, Square)
Number of units required
Provide the raw files/creative assets required to your Teads representative.
For Teads Studio format requirements, please refer to the specifications sheet here.
Teads Studio team will inform you on the turn-around time required for them to return with a preview link of your creative(s).
You may request for up to 2 revisions for each creative.
If additional revisions are required, you will be subjected to a fee. Please reach out to your Teads representative for more information on this.
Once the creative has been confirmed & approved, Teads Studio will pass back a Studio VAST tag to you. After which, you may follow the steps outlined in the articles below to implement them in your campaign:
4. (optional) If you require 3rd party verification:
Video
agency to wrap Teads Studio vast tag with 3rd party verification monitoring tag
agency to implement impression and click trackers on TAM as needed.
Display
Agency to generate 1x1 3rd party verification tracker.
Agency to implement impression and click trackers on TAM as needed.
Note:
Ensure that impression and click trackers are only implemented once. It is recommended to have them placed within TAM rather than within Teads Studio.