Create a Video Line Item

To create a line item, you need to follow the Branding Campaign creation process first here.

Click on Add Line at the bottom left bar.
Input the following information:
- Line item name
- Budget
- Start & end dates
  - Optional: to add a specific start & end time
- Pacing (recommended to leave as Ahead)
- Optional: Frequency capping, ad scheduling
Select Add Creative> Video category > Assign creatives > Click New Creative for single creative or Add in bulk for multiple creatives

Caution: At least one creative must be assigned on the line item. You can assign multiple creatives with multiple sizes and format in the same line but they all must be of the same type (Video or Display).

Upload a Video creative

Select Video under Creative Formats
Input the following details:
- Creative Name
- Click through URL
Upload your raw video
- Note: if your video is 6 seconds it will run as Smart6 creative
Optional fields:
- External code
- Call to Action button
  - Book mow
  - Contact us
  - Download
  - Learn more
  - Nearby sellers
  - Read more
  - Shop now
  - Sign up
  - Watch more
- Timing before Call to action button is shown: The call to action button is displayed after the video plays for this number of seconds and remains visible until the end of the video.
- Flight Dates
- Add additional tracking: Use your ad server image pixel
  - Video Start: tracks a video ad on start, when the slot is in view.
  - Billable Event: tracks the billed impressions based on your bidding mode.
  - Video Progress
    Video Complete: triggered when the video was played to 100% of its length.
    Quartiles
    First Quartile: 25% of video's length.
    Second Quartile: 50% of video's length.
    Third Quartile: 75% of video's length.
    Seconds
    Progress 1: triggered at second 1
    Progress 2: triggered at second 2.
    Progress 5: triggered at second 5.
    Progress 10: triggered at second 10.
    Progress 15: triggered at second 15.
    Progress 30: triggered at second 30.
- Click Save.

Upload a Social Video

Select Social Video under Creative Formats
- Choose between Social Video 1 or Social Video 2
Input the following details:
- Creative Name
- Click through URL
- Brand Name
- Primary Text to show users what your ad is about
Upload your Logo and Video files. You can also upload an End Card image which will be shown once the video ends.
Optional fields:
- External code
- Flight dates
- Add additional tracking: Use your ad server image pixel
  - Video Start: tracks a video ad on start, when the slot is in view.
  - Billable Event: tracks the billed impressions based on your bidding mode.
  - Video Progress
    Video Complete: triggered when the video was played to 100% of its length.
    Quartiles
    First Quartile: 25% of video's length.
    Second Quartile: 50% of video's length.
    Third Quartile: 75% of video's length.
    Seconds
    Progress 1: triggered at second 1
    Progress 2: triggered at second 2.
    Progress 5: triggered at second 5.
    Progress 10: triggered at second 10.
    Progress 15: triggered at second 15.
    Progress 30: triggered at second 30
- Only for Social Video 2: Select a Call to Action, or change the language accordingly. You may also input a Custom CTA. For more information on Custom CTA, see here.
- Viewability Wrapper VAST tag
  - Copy the creative VAST URL and have it wrapped by your viewability provider.
  - Paste the wrapped VAST tag url in the box provided
Click Save.

Upload a Third Party Tag

Select VAST tag option to upload a creative tag from Teads Studio or a third party ad server.
Input the following details:
- Creative Name
- VAST Tag URL
Optional fields:
- External Code
- Flight Dates
- Add additional tracking: Use your ad server image pixel
  - Video Start: tracks a video ad on start, when the slot is in view.
  - Billable Event: tracks the billed impressions based on your bidding mode.
  - Video Progress
    Video Complete: triggered when the video was played to 100% of its length.
    Quartiles
    First Quartile: 25% of video's length.
    Second Quartile: 50% of video's length.
    Third Quartile: 75% of video's length.
    Seconds
    Progress 1: triggered at second 1
    Progress 2: triggered at second 2.
    Progress 5: triggered at second 5.
    Progress 10: triggered at second 10.
    Progress 15: triggered at second 15.
    Progress 30: triggered at second 30
Click Save.

Add in bulk

Click on Bulk Add button in Creative Library
Input all creatives details in the editor. These can be uploaded in bulk.
Required fields:
- Creative Name
- Creative Format
- Creative Size
- Technology (VAST tag) - Pre-filled fixed
- Tag (Tag’s URL)
Optional fields:
- External Integration Code
- Flight dates
- Studio Click Through Override URL
  - This replaces the embedded creative click-through URL(s) for Teads Studio creatives. In this way, you can add multiple creatives using the same Teads Studio VAST tag and different click-through URLs depending on your tracking needs.
- Impression/Start Pixel URL
  - For video creative the 1x1 for impression/start pixel will fire at the start event
- Billable Pixel URL
  - The billable pixel will fire at what the billable event is (what you are being charged for) for your line item.
- Video Progress
  - Video Complete: triggered when the video was played to 100% of its length.
  - Quartiles
    First Quartile: 25% of video's length.
    Second Quartile: 50% of video's length.
    Third Quartile: 75% of video's length.
  - Seconds
    Progress 1: triggered at second 1
    Progress 2: triggered at second 2.
    Progress 5: triggered at second 5.
    Progress 10: triggered at second 10.
    Progress 15: triggered at second 15.
    Progress 30: triggered at second 30.
Click Add X Creative(s) located on the bottom right-hand side. If the button is greyed out, check creative lines for cells with Required details.
How to Work with the Bulk Editor
- Double-click to edit the cell value
- ⌘/Ctrl+C to copy one or more cells, ⌘/Ctrl+V to paste to one or multiple cells
- Drag the cell cursor to copy information to other cells
- ⌘/Ctrl+Z to undo and ⌘/Ctrl+⇧+Z to redo
- Select the whole column by clicking into the table header then paste your copied value to update all the column rows
- For dates, you can pick a value from the calendar or directly paste.
- Hover the right border of a column header and drag left or right to resize the column.

For more information on available creative formats, see here and articles on how to create creatives via :

4. Select your targeting by clicking on Add Targeting on your line item.

5. Click on Import Plan if you have previously created a plan on Planner. For more information on creating a plan via Planner, see here or choose between Standard or Cookieless targeting

About Standard targeting

Leverage all targeting solutions available including those that require user identification (cookies, Mobile Advertising IDs).

You can view the planning gauge in the line item to understand if your cookieless potential is low or sufficient:

Click Learn More to open a side panel for more details:

Cookieless: Sufficient - means your targeting set up has a sufficient volume of targetable Cookieless Ad opportunities
Cookieless: Low - means your targeting set up is heavily cookiebased and does not use enough Cookieless Ad opportunities

Note: Teads Cookieless Gauge in the standard targeting mode will provide you with the tools to make informed and strategic targeting decisions in preparation for a Cookieless world.

2. For Custom Audiences that are heavily cookie-based, and therefore, flagged as low you will also be prompted to Translate to Cookieless, using the auto translate feature in the line item

Note: This will automatically create a Cookieless version of your Custom Audience within a targeting line using Teads Cookieless translator in the background, without needing to do this manually. The Cookieless audience will automatically be added to your line item in seconds creating an OR condition with the existing cookie based custom audience, in order to gain incremental reach in cookieless environments (You will be able to see how much incremental reach is gained once translated)

Caution: This feature is only currently available for Custom Audiences and is greyed out for other targeting options. For additional support, Contact our Teads Data Expert to help guide you through Teads Cookieless solutions.

3. Click Benchmark for Selected Location to see the general ratio of inventory with ID supported vs without ID supported at location level (benchmark). Not considering any targeting criteria applied.

Note: Cookieless inventory is inventory that doesn’t support user identification for technical or legal reason (cookies, Mobile Advertising IDs).

About Cookieless targeting

Leverage targeting solutions that do not require user identification (cookies, Mobile Advertising IDs).
Target a subset of our Teads Audiences’ taxonomy, that only includes Cookieless compliant audiences, Cookieless translated custom audiences, or Contextual segments (which are cookieless by design)

Note: This excludes:

Standard (cookie-based) custom audiences
1st party audiences (advertisers 1st segments)
Teads Audiences that haven’t been flagged as cookieless compliant

All other targeting options from Inventory to Technology that do not rely on user IDs : location, websites, device type, brand safety, etc will continue to appear in this mode

Note: Once targeting is selected, the planning figures displayed will be based on cookieless signals only, giving you an indication of reach and maximum ad opportunities

Caution: When you try to switch targeting modes in the same line item e.g. Cookieless to Standard/ Standard to Cookieless, the line item targeting will be reset (you cannot apply both on the same line item)

Once the campaign is live, the targeting mode is locked in - you cannot switch at this point.

6. Select your targeting requirements from the 3 sections: Audience section, Inventory section, Technology section.

7. Select your bidding strategy by clicking on the line item tile under Bidding and select the auction type to be either dynamic or fixed.

About Bidding

Choose between CPCV, CPM, vCPM
- For CPCV: you will be billed when the player is both 50% of pixels or more in-view & the video has played to completion (you can select the length of your video)
- For CPM: you will be billed when the player is both 50% of pixels or more in-view and the video has started
  - Note: Only when CPM bidding type is selected will you be able to select an Optimization goal of either Completion rate or Viewability rate.
- For vCPM: you will be billed when the player is both 50% of pixels or more in-view and the video has played for X seconds (you can choose how many seconds)

About Dynamic or Fixed price

Dynamic: Your bid is the maximum price that you will pay. You deliver a larger number of outcomes at a better price.
Fixed: You pay exactly what you bid. You deliver a predictable number of outcomes, controlling pacing on outcomes & adserving costs.

8. Click Save Draft at the bottom right bar if you are not done with editing your campaign details yet, or click Go Live to activate your campaign.

Caution: Once you click Go Live, your campaign and creatives will be reviewed and approved by Teads before they can begin delivering.

Note: About Creative Optimisation

By default, when assigning multiple creatives to a line item, Teads automatically optimizes their delivery based on the likelihood to reach the desired outcome for each ad opportunity. This is called Creative Optimization (Formerly Automatic Pool Rate).

If you prefer to control creative delivery for line items with more than 1 creative assigned to them, you can disable Creative Optimization by unchecking the box and set the desired delivery rate (pool rate %) for each creative.

Campaign Planning

Create a Display Line Item

Third-party tags

Create a CTV Video Line Item

Create an InStream line item