The technology section within your campaign targeting allows you to target your campaign based on the following options:
Filter users based on their devices. With this option, you can include/exclude inventory coming from Mobile, Tablet, Desktop.
Teads' Mobile Device targeting option allows you to target users based on their precise mobile model. For example, mobile brands could target device users of other brands or users of older device models.
The following criteria is available to target:
Mobile Carrier - allows you to target by mobile service provider. E.g. you can target all smartphone users using T-Mobile etc...
Mobile Model - target by the model of a mobile e.g: Samsung S10)
Mobile Year - target by the year the device was released
Mobile Brand - target by brand e.g: Samsung, Huawei,…
Mobile Category - target by tier category of the device e.g: Premium or Low Cost devices
Benefits of Mobile Device targeting:
The data is deterministic, meaning at the moment of the visit, we determine that a user is using a Samsung S8 for instance, thanks to information sent by the browser
It is cookieless by design, as we do not rely on any user identification
Ability to select between targeting:
Web: inventory displayed in browsers only
App: inventory displayed in apps only
Include or exclude an operating system. The operating system is determined by the user-agent.
Include or exclude a browser. The browser is determined from the user-agent.
Include or exclude by:
Connection Type: Target based on the connection type used e.g wifi, mobile or dialup.
Internet service provider: This allows you to target based on a specific ISP, restricting targeting to everything connected to a home internet (via ethernet or wifi) e.g. Verizon: