With this option, you can filter ad opportunities based on the language of the website or the language of the browser. For each ad opportunity, we analyze the page and the client browser in order to detect the main language.
This option supports a "OR" logic that is applied automatically. For instance, if you target the English language, TAM will automatically select ad opportunities with website language = EN or browser language = EN.
With the same option, you can exclude languages in your campaign. For example, you have a campaign running in USA and want to exclude Spanish websites or browsers but run in other languages besides English, you have to exclude Spanish.