Overview
In the Campaign Dashboard's Overview tab, you can monitor your campaign's performance using the trend graph and data table with key metrics.
The Budget Spent box displays the percentage of the budget spent and the percentage of the budget remaining
Trend Graph
You can visualize the trend graph based on your selected metrics.
Select up to two metrics to compare their trends over time.
Note: The hourly view toggle is available only when the selected date range is 7 days or less.
There are two ways to customize the trend graph and data table view:
Adjusting the filters available:
Select the date range
Applying filters for
Lines & Creatives
Channels
Creative families
Status
Alternatively, you can toggle between the following tabs.
Conversion Name
Lines
Creatives
Locations
Devices
Placements
Websites/Apps
Days
Data table glossary
Campaign Objective | Section | Metric | Definition |
All | Pacing | Budget Spent | Budget spent invoiced by Teads. Includes TAM fee, but excludes added value budget and agency fee. |
All | Pacing | Total Budget | Total advertiser budget, excludes added value, TAM fees and agency fees. |
All | Pacing | Results | Delivered based on the billable. |
All | Pacing | Budget Delivered | Advertiser budget consumed. Includes added value budget, TAM fee and agency fee. |
Branding | Starts & Impressions | Starts | Number of video starts |
All | Starts & Impressions | Impressions | The number of times your ad was displayed. |
All | Starts & Impressions | eCPM | Average cost per impression. |
All | Clicks | Clicks | The total number of times users clicked on one of your creatives. |
All | Clicks | Click-through rate (CTR) | The percentage of time people clicked on an ad, calculated as (total number of clicks / impressions). |
All | Clicks | eCPC | Average price of a click, based on "Budget Delivered Teads". This is the CPC value delivered by Teads, including advertising cost and TAM fee. |
Branding | Completion | Completes | Number of video completes |
Branding | Completion | eCPCV | Average price of a completed view, based on "Budget Delivered Teads". This is the CPCV value delivered by Teads, including advertising cost and TAM fee. |
Branding | Completion | Completion rate | Number of video completes over impressions |
Quality Traffic, Conversion | Conversion | Conversion Rate Post Click | The percentage of users who clicked on an ad and subsequently performed a desired action, calculated as (total number of post-click conversions / total number of clicks). It is based on the selected post-click lookback window. |
Quality Traffic, Conversion | Conversion | Conversion Rate Post View | The percentage of viewers that completed a desired action, calculated as (total number of post-view conversions / total number of impressions). It is based on the selected lookback window |
Quality Traffic, Conversion | Conversion | Conversions Post Click | The total count of desired actions (e.g., Purchase, Add to Cart) taken by users after clicking on an ad. A single click may result in multiple conversions for a given user, such as adding several items to their cart |
Quality Traffic, Conversion | Conversion | Conversions Post View | The total number of times people took a desired action (e.g., Purchase, AddToCart…), after viewing an ad. |
Quality Traffic | Visits | Visits | The total number of visits. A visit is counted when a user visits your website after having interacted with your ad. Visits are deduplicated based on user and click (or impression in the case of a CTV campaign), ensuring that only one visit is counted per click. |
Quality Traffic | Visits | eCPV | Average cost of visits, based on "Budget Delivered Teads", calculated as (total budget spent / visits). |
Quality Traffic | Visits | Landing Rate | The percentage of clicks that generated a visit on your website, calculated as (total visits / total clicks) x 100. |