For Performance campaigns with a pixel in place, the Acquisition tab will be accessible in the left panel.
Data table glossary
Section | Metric | Definition |
Delivery | Impressions | The number of times your ad was displayed. |
Delivery | ECPM | Average cost per impression. |
Delivery | Clicks | The total number of times users clicked on one of your creatives. |
Delivery | ECPC | Average price of a click, based on "Budget Delivered Teads". This is the CPC value delivered by Teads, including advertising cost and TAM fee. |
Delivery | CTR | The percentage of time people clicked on an ad, calculated as (total number of clicks / impressions). |
Visits | Visits | The total number of visits. A visit is counted when a user visits your website after having interacted with your ad. Visits are deduplicated, ensuring that only one visit is counted per click or impression delivered.
For web line items, users can enable the Visits Post-Click Only toggle available in the dashboard, to limit the results displayed in the table to post-click sessions only.
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Visits | ECPV | Average cost of visits, based on "Budget Delivered Teads", calculated as (total budget spent / visits). |
Visits | Landing Rate | The percentage of clicks that generated a visit on your website, calculated as (total visits / total clicks) x 100. |
Visits | Bounce Rate | The percentage of visitors, brought to your website through Teads, who left the site after viewing just one page or spending less than 10 seconds on it. |
Visits | Qualified Visits | The total number of visits brought by Teads that resulted in either a minimum of 10 seconds of time spent on the website or at least 2 page views. |
Visits | Share of Qualified Visits | The percentage of visits that generated a qualified visit on your website, calculated as (total qualified visits / total clicks) x 100. |
Visits | ECPQV | Average cost of qualified visits, based on "Budget Delivered Teads", calculated as (total budget spent / qualified visits). |
Visits | Pageviews | The average number of pages viewed by users brought by Teads after having interacted with your ad. |
Visits | Session Duration | The average time spent on your website across all visits brought by Teads after having interacted with your ad. |
Budget | Total Budget | Total advertiser budget, excludes added value, TAM fees and agency fees. |
Budget | Delivered | Advertiser budget consumed. Includes added value budget, TAM fee and agency fee. |
Budget | Spent | Budget spent invoiced by Teads. Includes TAM fee, but excludes added value budget and agency fee. |
Note: The lookback value displayed here refers to the Visit.