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Reporting Glossary
Reporting Glossary

This is a glossary of terms you will come across in Teads Ad Manager Reporting, along with their respective definitions.

Updated over 2 weeks ago

In this section, you will find the Dimensions and Metrics found in Teads Ad Manager reporting section, along with their definition.

Note:

* Label: as displayed on Teads Ad Manager Reporting tab & generated reports (xlsx, csv).

** API Name: For querying the API only.

⚠️ Viewability metrics has been updated

The viewability measurement has been provided by MOAT until the 23/09/2024. After this date, measurement is provided by Teads.

Dimensions

Category

Label*

Definition

Date

Day

(day**)

Day of the data.

Date

Hour

(hour**)

Hour of the data.

Date

Month

(month**)

Month of the data.

Date

Week

(week**)

Week of the data.

Date

Year

(year**)

Year of the data.

Campaign

Advertiser ID

(advertiser_id**)

Unique identifier of the advertiser.

Campaign

Advertiser Name

(advertiser_name**)

Name of the advertiser.

Campaign

-

(advertiser_updated_at**)

Indicates the last time the advertiser object was updated.

Notes:
- API-only field
- Format: YYYY-MM-ddTHH:mm:ss
- Timezone: the timezone of your report

Campaign

Auction has Billable? (auction_has_advertiser_billable**)

True if auction billed, false otherwise.

Note: due to technical implementation, there can be false negatives (but no false positives).

Campaign

Budget Spent Currency

(turnover_currency**)

Currency of the budget spent.

Campaign

Campaign Budget

(io_budget**)

Total budget booked for a campaign.

Campaign

Campaign Currency

(io_currency**)

Currency of the campaign budget.

Campaign

Campaign External Integration Code

(ad_external_integration_code**)

User-defined code to integrate campaign data with another reporting system.

Campaign

Campaign ID

(ad_id**)

Unique identifier of the campaign.

Campaign

Campaign Name

(ad_external_name**)

Name of the campaign.

Campaign

-
(ad_updated_at**)

Indicates the last time the campaign object was updated.

Notes:
- API-only field
- Format: YYYY-MM-ddTHH:mm:ss
- Timezone: the timezone of your report

Campaign

Conversion Name

(conversion_name**)

Name of a conversion event (as configured in Events Manager, which allows the setup and management of website event).

Campaign

Conversion Type

(conversion_type**)

Type of a conversion event (as configured in Events Manager, which allows the setup and management of website event).

Note: event types are standardized and are predefined by Teads, they can be used to log conversions (ex: Lead, Purchase, Add to cart).

Campaign

Line End Date

(io_line_end_date**)

End date of the line item.

Campaign

Line Group ID

(io_line_id_v3**)

Unique identifier of the Line Group

Campaign

Line Group Name
(io_line_external_name_v2**)

Name of the Line Group

Campaign

-
(io_line_updated_at**)

Indicates the last time the Line Group object was updated.

Notes:
- API-only field
- Format: YYYY-MM-ddTHH:mm:ss
- Timezone: the timezone of your report

Campaign

Line Item Billable Event

(price_advertiser_event**)

Billing event of the line item depending on your buying model.

Note: for CPM billing event is Start (video) or Impression (display), for CPCV billing event is Complete, for vCPM billing event is Viewable Impression, for CPC billing event is Click.

Campaign

Line Item Budget

(io_line_budget**)

Total budget booked for the line item.

Campaign

Line Item ID

(insertion_id**)

Unique identifier of the line item.

Campaign

Line Item Name

(insertion_name**)

Name of the line item.

Campaign

-
(insertion_updated_at**)

Indicates the last time the Line Item object was updated.

Notes:
- API-only field
- Format: YYYY-MM-ddTHH:mm:ss
- Timezone: the timezone of your report

Campaign

Line Item Targeting Mode

(insertion_targeting_mode**)

Cookieless if the line item is forced to use only cookieless signals in its targeting, otherwise standard.

Campaign

Line Start Date

(io_line_start_date**)

Start date of the line item.

Campaign

Seat ID

(ad_owner_id**)

Unique identifier of the seat.

Campaign

Seat Name

(ad_owner_name**)

Name of the seat.

Campaign

Cookieless Delivery

True or False - indicates if the targeting applied to deliver the impression only used cookieless signals (true) or relied on a 3rd party cookie (false)

This dimension is only available from May 12th, 2023. Anything pulled before this date will display 0.

Creative

Creative External Integration Code

(creative_external_integration_code**)

User-defined code to integrate creative data with another reporting system.

Creative

Creative Family

(format_creative_type_family_name**)

Family of the creative (values: Video, Viewable Display, etc.).

Creative

Creative ID

(creative_id**)

ID of the creative.

Creative

Creative Name

(creative_external_name**)

Name of the creative.

Creative

-
(creative_updated_at**)

Indicates the last time the creative object was updated.

Notes:
- API-only field
- Format: YYYY-MM-ddTHH:mm:ss
- Timezone: the timezone of your report

Creative

Creative Portfolio Item

(portfolio_item_name**)

Commercial name of the creative.

Creative

Creative Size

(format_size_name**)

Size of the creative (values: Landscape, Square, Vertical, etc.).

Creative

Creative Type

(format_creative_type_name**)

Type of the creative (values: Carousel, Scroller, etc.).

Creative

Position

(placement_format_integration_type**)

Position of the slot displaying the creative (values: inRead, Smart 6, etc.)

Creative

Studio Action

(studio_action**)

Custom creative actions tracked through Teads Studio (ex: Click on Endscreen)

Creative

Studio Creative ID

(studio_creative_id**)

Unique identifier of the Studio creative.

Creative

Studio Segment

(studio_segment**)

Unique identifier of a Studio creative's personalization segment, for dynamic creatives.

Inventory

App Bundle ID

(app_bundle_id**)

Unique identifier of the application on the application store.

Inventory

App Name

(app_name**)

Name of the application.

Inventory

App Platform

(app_platform**)

Platform or Operating System where the application is used.

Inventory

Channel

(channel**)

Delivery channel of the line item (values: "Web & Mobile App" or "CTV")

Inventory

Website Domain

(website_domain**)

Domain of the website where the ad was delivered.

Inventory

Website or App

(website_or_app**)

Website domain (if the impression happened on a website) or App Name / App Platform / App Bundle ID (if the impression happened on a CTV app).

User Information

Browser

(browser**)

Name of the browser where the ad was delivered.

User Information

Browser Version

(browser_version**)

Version of the browser where the ad was delivered.

User Information

Country Code

(country_code**)

Code of the country where the ad was delivered.

User Information

Country Name

(country_name**)

Name of the country where the ad was delivered.

User Information

Device

(device**)

Device where the ad was delivered (values: Desktop, Smartphone, etc.).

User Information

Operating System

(operating_system**)

Operating system of the device where the ad was delivered.

Other (Deprecated)

Line ID

(io_line_id**)

Unique identifier of the Line Group.

Note: Please use "Line Group ID" instead.

Metrics

Category

Label*

Definition

KPI

Billable Events

(advertiser_billable_volume**)

Number of billable events delivered (ex: clicks for CPC, impressions for Display CPM, etc.).

KPI

Clicks

(click**)

Number of clicks.

KPI

Clickthrough Rate

(click-rate**)

Number of clicks that your ad receives divided by the number of times your ad is shown.

KPI

Cookieless Impressions

(cookieless_impression**)

Number of impressions delivered using cookieless signals.

KPI

Cookieless Impressions Rate

(cookieless_impression-rate**)

"Cookieless Impressions" / Impression".

KPI

Impressions

(impression**)

Number of impressions delivered.

KPI

Visits

A visit occurs when a user is served an ad, clicks on it and then lands on your site.

KPI

Qualified Visits

A qualified visit is one where the user spends 10 seconds or more on the website, or visits more than one page.

KPI

Post Click Conversions

(post_click_conversion**)

Number of post-click conversions. Post-click conversions occur when a user is served an ad, clicks on it and then converts on your site within a set period.

KPI

Post View Conversions

(post_view_conversion**)

Number of post view conversions. Post-view conversions occur when a user is served an ad and didn’t click it. They later returned your site (via some other path) and converted within a set period.

KPI

Unique Viewers

(uv_impression**)

Estimated number of unique Teads IDs exposed to an ad.

Note: this metric is only compatible with a limited set dimensions & metrics (learn more about Unique Viewers)

Budget

Budget Delivered

(budget_delivered_value**)

Advertiser budget consumed. Includes added value budget, TAM fee and agency fee.

Budget

Budget Delivered - Cost per Result

(budget_delivered_average_cost_per_result_value**)

Average price of a result, based on "Budget Delivered". This is the cost per result paid by the advertiser, including advertising cost, TAM fee and agency fee.

Budget

Budget Delivered - CPC

(budget_delivered_average_cpc_value**)

Average price of a click, based on "Budget Delivered". This is the CPC value paid by the advertiser, including advertising cost, TAM fee and agency fee).

Budget

Budget Delivered - CPM

(budget_delivered_average_cpm_value**)

Average price of 1000 impressions (display) or starts (video), based on "Budget Delivered". This is the CPM value paid by the advertiser, including advertising cost, TAM fee and agency fee.

Budget

Budget Delivered Agency Fee

(budget_delivered_agency_fee_value**)

Agency fee. It is not invoiced by Teads.

Budget

Budget Delivered Fee

(budget_delivered_fee_value**)

TAM fee. It is invoiced by Teads.

Budget

Budget Delivered Teads

(budget_delivered_teads_value**)

Total value delivered by Teads. Includes added value budget and TAM fee. Does not include agency fee.

Budget

Budget Delivered Teads - Cost per Result

(budget_delivered_teads_average_cost_per_result_value**)

Average price of a result, based on "Budget Delivered Teads". This is the cost per result delivered by Teads, including advertising cost and TAM fee.

Budget

Budget Delivered Teads - CPC

(budget_delivered_teads_average_cpc_value**)

Average price of a click, based on "Budget Delivered Teads". This is the CPC value delivered by Teads, including advertising cost and TAM fee.

Budget

Budget Delivered Teads - CPM

(budget_delivered_teads_average_cpm_value**)

Average price of 1000 impressions (display) or starts (video), based on "Budget Delivered Teads". This is the CPM value delivered by Teads, including advertising cost and TAM fee.

Budget

Budget Delivered Total Ad Cost

(budget_delivered_advertising_value**)

Advertising value (media & data) delivered by Teads. Includes added value budget, but excludes TAM fee and agency fee.

Budget

Budget Delivered Total Ad Cost - Cost per Result

(budget_delivered_advertising_average_cost_per_result_value**)

Average price of a result, based on "Budget Delivered Total Ad Cost". This is the cost per result considering only the advertising cost.

Budget

Budget Delivered Total Ad Cost - CPC

(budget_delivered_advertising_average_cpc_value**)

Average price of a click, based on "Budget Delivered Total Ad Cost". This is the CPC value considering only the advertising cost.

Budget

Budget Delivered Total Ad Cost - CPM

(budget_delivered_advertising_average_cpm_value**)

Average price of 1000 impressions (display) or starts (video), based on "Budget Delivered Total Ad Cost". This is the CPM value considering only the advertising cost.

Budget

Budget Spent

(turnover_value**)

Budget spent invoiced by Teads. Includes TAM fee, but excludes added value budget and agency fee.

Budget

Budget Spent - Cost per Result

(turnover_average_cost_per_result_value**)

Average price of a result, considering the budget spend (invoiced by Teads) and the total volume delivered.

Budget

Budget Spent - CPC

(turnover_average_cpc_value**)

Average price of a click, considering the budget spend (invoiced by Teads) and the total volume delivered.

Budget

Budget Spent - CPM

(turnover_average_cpm_value**)

Average price of 1000 impressions (display) or starts (video), considering the budget spend (invoiced by Teads) and the total volume delivered.

Budget

Fee

(turnover_fee_value**)

Budget spent on TAM fee.

Budget

Total Ad Cost

(turnover_advertising_value**)

Budget spent on advertising cost. Does not include added value budget, nor TAM fee, nor agency fee.

Video Progress

Video Completes

(video_complete**)

Number of times a video ad was played to completion.

Video Progress

Video Completion Rate

(video_complete-rate**)

The percentage of video ad impressions that played to completion ("Video Completes" / "Video Starts").

Video Progress

Video First Quartile

(video_firstQuartile**)

Number of times a video ad played for 25% of its duration..

Video Progress

Video Midpoint

(video_midpoint**)

Number of times a video ad played for 50% of its duration..

Video Progress

Video Progress [X] Second

(video_progress-[X]**)

Number of times a video ad played for [X] seconds.

Video Progress

Video Starts

(video_start**)

Number of times a video ad started playing.

Video Progress

Video Third Quartile

(video_thirdQuartile**)

Number of times a video ad played for 75% of its duration.

Display Viewability

Display [X] Second View

(display_progress-[X]**)

Number of times a display ad was in view for [X] seconds.

Viewability

[X] Sec In-View Impressions

([X]s_inview_impression**)

The number of impressions where the ad played for at least [X] seconds with at least 50% of the player visible on-screen and the page in-focus (from Teads).

Viewability

Average Ad Length

(video_average_ad_length**)

"Total Ad Length" / "Valid and Viewable Impressions".

Viewability

Average In-View Time

(average_inview_time**)

"Total In-View Time" / "Valid and Viewable Impressions".

Viewability

Complete In-View Impressions

(video_complete_inview_impression**)

Number of impressions that have been in-view on complete (from Teads).

Viewability

Impressions Analyzed (filtered for IVT)

(analyzed_impression_filtered**)

Number of impressions tracked by Teads, filtered for invalid traffic.

Viewability

Impressions Analyzed (unfiltered for IVT)

(analyzed_impression**)

Number of impressions tracked by Teads, not filtered for invalid traffic.

Viewability

In-View Measurable Impressions

(inview_measurable_impression**)

The number of impressions where viewability was measurable by Teads.

Viewability

Total Ad Length (ms)

(total_ad_length**)

Total ad length in milliseconds (from Teads).

Viewability

Total In-View Time (ms)

(total_inview_time**)

The total time in milliseconds that the ad was visible for users who met the requirement for a 2 Sec in-view impression (from Teads).

Viewability

Valid and Viewable %

(viewable_rate**)

"Valid and Viewable Impressions" / "In-View Measurable Impressions".

Viewability

Valid and Viewable Impressions

(inview_viewable_impression**)

Number of valid impressions that were viewable under the MRC standard (50% of pixels in-view for at least 2 continuous seconds for video, 1 continuous second for display).

Lumen (Attention)

Lumen - Attention Seconds Per 1000 Impressions

(lumen_attention_per_1000_impressions**)

Aggregate amount of "eyes on" visual attention received by 1000 impressions

Lumen (Attention)

Lumen - Eyes-On Dwell Time

(lumen_average_dwell_time**)

The average amount of time - in seconds - that viewed ads were looked at, as predicted by Lumen attention models.

Lumen (Attention)

Lumen - View Rate

(lumen_average_view_rate**)

Percentage of impressions receiving at least 1 eye fixation (minimum duration 100ms) as predicted by Lumen attention models.

Scope3

Scope3 - Ad Selection Emissions (scope3_ad_selection_emissions**)

Ad tech supply emissions including servers and cloud computing; analytics; network traffic; storage; data providers; and vendor overhead.

Unit: grams of CO₂ equivalent (gCO₂e)

Scope3

Scope3 - Creative Distribution Emissions (scope3_creative_distribution_emissions**)

Emissions associated with the data transfer of the creative asset.

Unit: grams of CO₂ equivalent (gCO₂e)

Scope3

Scope3 - Media Distribution Emissions (scope3_media_distribution_emissions**)

Media delivery including CMS; CDNs and hosting services; publishing overhead including employee and office expenses; data transfer.

Unit: grams of CO₂ equivalent (gCO₂e)

Scope3

Scope3 - Media Consumer Device Emissions (scope3_media_consumer_device_emissions**)

Emissions associated with the consumer device during media consumption. Includes both emissions based on the use of the device and embodied emissions of the device.

Unit: grams of CO₂ equivalent (gCO₂e)

Scope3

Scope3 - Creative Consumer Device Emissions (scope3_creative_consumer_device_emissions**)

Emissions associated with the consumer device during ad exposure. Includes both emissions based on the use of the device and embodied emissions of the device.

Unit: grams of CO₂ equivalent (gCO₂e)

Scope3

Scope3 - Total Emissions (scope3_total_emissions**)

Sum of all the five emissions metrics above

Unit: grams of CO₂ equivalent (gCO₂e)

Scope3

Scope3 - Total Emissions Without Device (scope3_total_emissions_without_device**)

Sum of the Ad Selection, Creative Distribution and Media Distribution emissions metrics

Unit: grams of CO₂ equivalent (gCO₂e)

Scope3

Scope3 - Measured Impressions (scope3_measured_impressions**)

Number of impressions for which the Scope3 API returned emissions

Unit: Impression

Scope3

Scope3 - Total Emissions per Mille (scope3_total_emissions_per_mille**)

Carbon score per Mille including all the emissions metrics

Unit: grams of CO₂ equivalent per 1000 impressions (gCO2PM)

Other (Deprecated)

[X] Second View

(progress-[X]**)

Number of times an ad has been seen for [X] seconds.


Note: Please use "Video progress [X] second" (video) or "Display [X] Second View" (display) instead.

Frequently asked questions

What is the compatibility between dimensions and metrics?

For information on the compatibility between dimensions and metrics, refer here.

Where can I learn more about the Unique Viewers metric?

For information on unique viewers, refer here.

Where can I find attention metrics (powered by Lumen)?

You can learn more about attention metrics here.

Where can I find metrics related to Performance campaigns?

To understand more about performance metrics, refer here.

Note: In certain cases, the exact casing of the UI labels might differ between the Teads Ad Manager Reporting tab and the column titles in generated files. Find the detailed list here.

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