By default, labels in the Reporting tab are consistent with labels in the generated reports. However, certain exceptions are listed below.
Type | Label in Reporting tab | Label in generated reports |
Dimension | Advertiser Name | Advertiser name |
Dimension | Seat ID | Seat id |
Dimension | Seat Name | Seat name |
Dimension | Auction has Billable? | Auction has billable |
Dimension | Budget Spent Currency | Budget spent currency |
Dimension | Campaign Budget | Campaign budget |
Dimension | Campaign Currency | Campaign currency |
Dimension | Campaign External Integration Code | Campaign external integration code |
Dimension | Campaign Name | Campaign name |
Dimension | Conversion Name | Conversion name |
Dimension | Conversion Type | Conversion type |
Dimension | Line Item Billable Event | Line item billable event |
Dimension | Line Item Budget | Line item budget |
Dimension | Line Item ID | Line item id |
Dimension | Line Item Name | Line item name |
Dimension | Line Item Targeting Mode | Line item targeting mode |
Dimension | Creative External Integration Code | Creative external integration code |
Dimension | Creative Family | Creative family |
Dimension | Creative Name | Creative name |
Dimension | Creative Portfolio Item | Creative portfolio item |
Dimension | Creative Size | Creative size |
Dimension | Creative Type | Creative type |
Dimension | Studio Action | Studio action |
Dimension | Studio Creative ID | Studio creative id |
Dimension | Studio Segment | Studio segment |
Dimension | Browser Version | Browser version |
Dimension | Operating System | Operating system |
Dimension | Country Code | Country code |
Dimension | Country Name | Country name |
Dimension | App Bundle ID | App bundle id |
Dimension | App Name | App name |
Dimension | Website Domain | Website domain |
Dimension | Website or App? | Website or app |
Metric | Budget Delivered | Budget delivered |
Metric | Budget Delivered - Cost per Result | Budget delivered - Cost per result |
Metric | Budget Delivered - CPC | Budget delivered - CPC |
Metric | Budget Delivered - CPM | Budget delivered - CPM |
Metric | Budget Delivered Agency Fee | Budget delivered Agency Fee |
Metric | Budget Delivered Fee | Budget delivered Fee |
Metric | Budget Delivered Teads | Budget delivered Teads |
Metric | Budget Delivered Teads - Cost per Result | Budget delivered Teads - Cost per Result |
Metric | Budget Delivered Teads - CPC | Budget delivered Teads - CPC |
Metric | Budget Delivered Teads - CPM | Budget delivered Teads - CPM |
Metric | Budget Delivered Total Ad Cost | Budget delivered Total Ad Cost |
Metric | Budget Delivered Total Ad Cost - Cost per Result | Budget delivered Total Ad Cost - Cost per Result |
Metric | Budget Delivered Total Ad Cost - CPC | Budget delivered Total Ad Cost - CPC |
Metric | Budget Delivered Total Ad Cost - CPM | Budget delivered Total Ad Cost - CPM |
Metric | Budget Spent | Budget spent |
Metric | Budget Spent - Cost per Result | Budget spent - Cost per Result |
Metric | Budget Spent - CPC | Budget spent - CPC |
Metric | Budget Spent - CPM | Budget spent - CPM |
Metric | Total Ad Cost | Total ad cost |
Metric | Display [X] Second View | Display [X] second view |
Metric | Billable Events | Billable impressions |
Metric | Clickthrough Rate | Clickthrough rate |
Metric | Cookieless Impressions | Cookieless impressions |
Metric | Cookieless Impressions Rate | Cookieless impressions rate |
Metric | Post Click Conversions | Post click conversions |
Metric | Post View Conversions | Post view conversions |
Metric | Unique Viewers | Unique viewers |
Metric | Lumen - Attention Seconds Per 1000 Impressions | Attention seconds per 1000 impressions |
Metric | Lumen - Eyes-On Dwell Time | Eyes-On Dwell Time |
Metric | Lumen - View Rate | View rate |
Metric | Video Completes | Video completes |
Metric | Video Completion Rate | Video completion rate |
Metric | Video First Quartile | Video first quartile |
Metric | Video Midpoint | Video midpoint |
Metric | Video Progress [X] Second | Video progress [X] second |
Metric | Video Starts | Video starts |
Metric | Video Third Quartile | Video third quartile |
Metric | [X] Second View | [X] second view |