Teads Ad Manager

By default, labels in the Reporting tab are consistent with labels in the generated reports. However, certain exceptions are listed below.

This article shows certain exceptions with regards to reporting labelling.

Reporting Labels Exceptions

Log in to Teads Ad Manager

Log in TAM Platform

Visit Teads Website

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

Advertising cookies are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and measure the ads' performance. Social media cookies are set by social media platforms to enable you to share content on those platforms, and are capable of tracking information about your activity across other online services for use as described in their privacy policies.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies are necessary for the website to function and cannot be switched off in our systems.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Link, Press control-option-right-arrow to exit

Empty Help Center

Uh oh. That page doesn’t exist.

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.

Type	Label in Reporting tab	Label in generated reports
Dimension	Advertiser Name	Advertiser name
Dimension	Seat ID	Seat id
Dimension	Seat Name	Seat name
Dimension	Auction has Billable?	Auction has billable
Dimension	Budget Spent Currency	Budget spent currency
Dimension	Campaign Budget	Campaign budget
Dimension	Campaign Currency	Campaign currency
Dimension	Campaign External Integration Code	Campaign external integration code
Dimension	Campaign Name	Campaign name
Dimension	Conversion Name	Conversion name
Dimension	Conversion Type	Conversion type
Dimension	Line Item Billable Event	Line item billable event
Dimension	Line Item Budget	Line item budget
Dimension	Line Item ID	Line item id
Dimension	Line Item Name	Line item name
Dimension	Line Item Targeting Mode	Line item targeting mode
Dimension	Creative External Integration Code	Creative external integration code
Dimension	Creative Family	Creative family
Dimension	Creative Name	Creative name
Dimension	Creative Portfolio Item	Creative portfolio item
Dimension	Creative Size	Creative size
Dimension	Creative Type	Creative type
Dimension	Studio Action	Studio action
Dimension	Studio Creative ID	Studio creative id
Dimension	Studio Segment	Studio segment
Dimension	Browser Version	Browser version
Dimension	Operating System	Operating system
Dimension	Country Code	Country code
Dimension	Country Name	Country name
Dimension	App Bundle ID	App bundle id
Dimension	App Name	App name
Dimension	Website Domain	Website domain
Dimension	Website or App?	Website or app
Metric	Budget Delivered	Budget delivered
Metric	Budget Delivered - Cost per Result	Budget delivered - Cost per result
Metric	Budget Delivered - CPC	Budget delivered - CPC
Metric	Budget Delivered - CPM	Budget delivered - CPM
Metric	Budget Delivered Agency Fee	Budget delivered Agency Fee
Metric	Budget Delivered Fee	Budget delivered Fee
Metric	Budget Delivered Teads	Budget delivered Teads
Metric	Budget Delivered Teads - Cost per Result	Budget delivered Teads - Cost per Result
Metric	Budget Delivered Teads - CPC	Budget delivered Teads - CPC
Metric	Budget Delivered Teads - CPM	Budget delivered Teads - CPM
Metric	Budget Delivered Total Ad Cost	Budget delivered Total Ad Cost
Metric	Budget Delivered Total Ad Cost - Cost per Result	Budget delivered Total Ad Cost - Cost per Result
Metric	Budget Delivered Total Ad Cost - CPC	Budget delivered Total Ad Cost - CPC
Metric	Budget Delivered Total Ad Cost - CPM	Budget delivered Total Ad Cost - CPM
Metric	Budget Spent	Budget spent
Metric	Budget Spent - Cost per Result	Budget spent - Cost per Result
Metric	Budget Spent - CPC	Budget spent - CPC
Metric	Budget Spent - CPM	Budget spent - CPM
Metric	Total Ad Cost	Total ad cost
Metric	Display [X] Second View	Display [X] second view
Metric	Billable Events	Billable impressions
Metric	Clickthrough Rate	Clickthrough rate
Metric	Cookieless Impressions	Cookieless impressions
Metric	Cookieless Impressions Rate	Cookieless impressions rate
Metric	Post Click Conversions	Post click conversions
Metric	Post View Conversions	Post view conversions
Metric	Unique Viewers	Unique viewers
Metric	Lumen - Attention Seconds Per 1000 Impressions	Attention seconds per 1000 impressions
Metric	Lumen - Eyes-On Dwell Time	Eyes-On Dwell Time
Metric	Lumen - View Rate	View rate
Metric	Video Completes	Video completes
Metric	Video Completion Rate	Video completion rate
Metric	Video First Quartile	Video first quartile
Metric	Video Midpoint	Video midpoint
Metric	Video Progress [X] Second	Video progress [X] second
Metric	Video Starts	Video starts
Metric	Video Third Quartile	Video third quartile
Metric	[X] Second View	[X] second view