What is unique viewers
Unique Viewers represents the estimated number of unique Teads IDs exposed to the ad.
How to use unique viewers
Unique Viewers metric has a specific behaviour whereby it is only compatible with specific dimensions and metrics.
In order to generate a report with this metric (either through TAM Reporting Tab or API), ensure that you are selecting compatible dimensions and metrics along with it.
Dimension or Metric | Compatible Dimensions | Compatible Metrics |
Unique Viewers | Advertiser ID Advertiser name Campaign budget Campaign currency Campaign external integration code Campaign ID Campaign name Country code Country name Creative external integration code Creative family Creative ID Creative name Creative portfolio item Creative size Creative type Day Hour Line ID Line item billable event Line item budget Line Item ID Line item name Line item targeting mode Month Position Seat ID Seat name Website domain Week Year | Video completes Video starts Unique viewers Impressions Video completion rate Billable events |