Follow the steps below to create a Clicks campaign if your objective is to optimize your results around middle funnel objectives that look at media efficiency metrics such as click-through rate and cost per click.
Log into ads.teads.tv, and ensure that you are in the correct seat at the top right corner. For more informations about seats, see here.
Click the New Campaign button, located at the top right of the campaign list section.
To begin creating your campaign, select Clicks objective and click Next.
Enter the following information:
Campaign name
Advertiser
Budget
Added value, when applicable. For more information about Added value, see here.
Start & End dates
Optional: Frequency capping
5. Click Add Line on the bottom bar to create a new line item and fill in the information on the right:
Line name
Budget
Flight start & end dates
Pacing is set to Ahead by default
Optional: Frequency capping, ad scheduling (not recommended for Middle Funnel campaigns)
6. Add Creative(s) from the Creative tile or by clicking on Creatives at the bottom bar.
Note that Display and Video creatives cannot be assigned to the same line item.
Upload Single/Social Video, Single/Social Image, Carousel/Shoppable Carousel, MPU banner
Upload Single/Social Video, Single/Social Image, Carousel/Shoppable Carousel, MPU banner
See here on building the creative using Teads Creative Editor.
Upload a Third-party VAST tag
Upload a Third-party VAST tag
Select VAST tag under Third Party Tag
Input the following details:
Creative name
VAST tag URL (from Teads Studio)
The creative format & size are determined automatically for Creative Editor formats and cannot be changed. Other types of VAST/VPAID tags are not supported.
Optional fields:
External code: to integrate with another reporting system.
Flight dates
Add additional tracking: use your ad server image pixel
Impression: tracks a viewable display ad on page load, when the slot is in view.
Billable event: tracks the billed clicks
Display viewability tag: DoubleVerify, IAS, ComScore, Custom
Upload a Javascript tag
Upload a Javascript tag
Input the following details:
Creative name
Paste your Javascript tag
Optional: Add impression tracking, Billable events tracking
7. Set up Teads Click ID forwarding (only for advertisers using Teads Universal Pixel on their websites).
About Teads Click ID
About Teads Click ID
If your campaign's creatives are set up to direct users straight to your website, no further action is required on your end. However, if your campaign uses a third-party campaign manager for click tracking, you must manually set up the click-through URL in Teads Ad Manager following the instructions provided in this article here.
8. Select your targeting by clicking on Add Targeting on your line item.
About Smart targeting
About Smart targeting
Smart Targeting will help you maximize the performance of your Middle Funnel campaigns by offering the best combination of campaign scale and performance.
It is built to help you reach relevant audiences that are likely to drive outcomes.
This solution is now the default recommended Targeting setting for Middle Funnel campaigns.
Smart Targeting leverages advanced predictive AI to automatically target relevant audiences that are likely to drive our customers’ preferred outcomes.
Smart Targeting audiences are limited to Location and Brand Safety. All other audiences are considered as Advanced options as they may impact campaign performance and scale.
About Advanced targeting
About Advanced targeting
Under the advanced options button, you will still get access to all the others targeting features which are broken up into 3 sections: Audience, Inventory & Technology.
For more details regarding these 3 sections, please refer to the following articles:
9. Bidding information
Bidding strategy:
Standard bid strategy: Minimizing effective Cost Per Click (eCPC)
Advanced bid strategy: Reach target Click-Through rate (CTR)
Follow the guide here to select the right bid strategy.
Choose a bid type for when you will get charged:
Impression (CPM)
Click (CPC)
Select your Auction type:
Dynamic: Your bid is the maximum price that you will pay. You deliver a larger number of outcomes at a better price.
Fixed: You pay exactly what you bid. You deliver a predictable number of outcomes, controlling pacing on outcomes & adserving costs.
Advanced options can be added by expanding the drop-down arrow:
You will be able to toggle the switch to turn on Incremental Traffic if you want Teads to only target users who have not visited your website in the last rolling 28 days.
Under Funnel Analytics, you will be able to implement the desired lookback window. The look-back window is the period of time after your ad is clicked or viewed within which a conversion can be attributed, or matched, to Teads.
Note: This only applies to secondary conversions and defaulted to Post-click 7/ Post-view 1.
The look-back window for the event View Content (Visits) remains unchanged at Post-click 1/ Post-view 0.
10. Click Save Draft at the bottom right bar if you are not done with editing your campaign details yet, or click Go Live to activate your campaign.
Caution: Once you click Go Live, your campaign and creatives will be reviewed and approved by Teads before they start delivering.
Bulk Edit
From the bottom bar of your edit campaign page, there is a Bulk Edit button. Clicking on it opens a pop-up page displaying existing Line Item details. From there, you can edit various line item fields:
Name
Status
Budget Type
Budget Amount
Flight Dates
Pacing
Bid Price
Frequency Cap
Optimization KPI
Click on Review and apply changes then make sure all changes are correct before clicking Apply changes. When you are back on the edit campaign screen click Update campaign to save everything.