Create a Quality Traffic campaign

Follow this guide to create a mid-funnel campaign with the objective of generating quality traffic to your website.

Updated this week

Follow the steps below to create a Quality Traffic campaign if your objective is to generate engagement with your website.

  1. Log into, and ensure that you are in the correct seat at the top right corner. For more information about seats, see here.

  2. Click the New Campaign button, located at the top right of the campaign list section.

  3. To begin creating your campaign, select Quality Traffic objective and click Next. Note that the Teads Pixel is mandatory for Quality Traffic campaigns, and must be implemented on the advertiser's page before the campaign can be launched.

  4. Enter the following information:

  • Campaign name

  • Advertiser

  • Budget

    • Added value, when applicable. For more information about Added value, see here.

  • Start & End dates

  • Optional: Frequency capping, ad scheduling (not recommended for Middle Funnel campaigns)

5. Click Add Line on the bottom bar to create a new line item and fill in the information on the right:

  • Line name

  • Budget

  • Flight start & end dates

  • Pacing is set to Ahead by default

  • Optional: Frequency capping, ad scheduling (not recommended for Middle Funnel campaigns)

6. Add Creative(s) from the Creative tile or by clicking on Creatives at the bottom bar.

Note that Display and Video creatives cannot be assigned to the same line item.

Upload Single/Social Video, Single/Social Image, Carousel/Shoppable Carousel, MPU banner

See here on building the creative using Teads Creative Editor.

Upload a Third-party VAST tag

  1. Select VAST tag under Third Party Tag

  2. Input the following details:

    • Creative name

    • VAST tag URL (from Teads Studio)

      • The creative format & size are determined automatically for Creative Editor formats and cannot be changed. Other types of VAST/VPAID tags are not supported.

  3. Optional fields:

    • External code: to integrate with another reporting system.

    • Flight dates

    • Add additional tracking: use your ad server image pixel

      • Impression: tracks a viewable display ad on page load, when the slot is in view.

      • Billable event: tracks the billed clicks

      • Display viewability tag: DoubleVerify, IAS, ComScore, Custom

Upload a Javascript tag

Input the following details:

  • Creative name

  • Paste your Javascript tag

  • Optional: Add impression tracking, Billable events tracking

7. Set up Teads Click ID forwarding.

About Teads Click ID

If your campaign's creatives are set up to direct users straight to your website, no further action is required on your end. However, if your campaign uses a third-party campaign manager for click tracking, you must manually set up the click-through URL in Teads Ad Manager following the instructions in this article here.

8. Select your targeting by clicking on Add Targeting on your line item.

About Smart targeting

Smart Targeting will help you maximize the performance of your Middle Funnel campaigns by offering the best combination of campaign scale and performance.

It is built to help you reach relevant audiences that are likely to drive outcomes.

This solution is now the default recommended Targeting setting for Middle Funnel campaigns.

  • Smart Targeting leverages advanced predictive AI to automatically target relevant audiences that are likely to drive our customers’ preferred outcomes.

  • Smart Targeting audiences are limited to Location and Brand Safety. All other audiences are considered as Advanced options as they may impact campaign performance and scale.

About Advanced targeting

Under the advanced options button, you will still get access to all the others targeting features which are broken up into 3 sections: Audience, Inventory & Technology.

For more details regarding these 3 sections, please refer to the following articles:

9. Bidding information

  • Bidding strategy:

    • Standard bid strategy: Optimizing for Quality Visits (QV)

    • Advanced bid strategy: Reach target cost per visit (CPV)

    Follow the guide here to select the right bid strategy.

  • Choose a bid type for when you will get charged:

    • Impression (CPM)

    • Click (CPC)

  • Select your Auction type:

    • Dynamic: Your bid is the maximum price that you will pay. You deliver a larger number of outcomes at a better price.

    • Fixed: You pay exactly what you bid. You deliver a predictable number of outcomes, controlling pacing on outcomes & adserving costs.

  • Advanced options can be added by expanding the drop-down arrow:

    • You will be able to toggle the switch to turn on Incremental Traffic if you want Teads to only target users who have not visited your website in the last rolling 28 days.

    • Under Funnel Analytics, you will be able to implement the desired lookback window. The look-back window is the period of time after your ad is clicked or viewed within which a conversion can be attributed, or matched, to Teads.

      • Note: This only applies to secondary conversions and defaulted to Post-click 7/ Post-view 1.

      • The look-back window for the event View Content (Visits) remains unchanged at Post-click 1/ Post-view 0.

10. Click Save Draft at the bottom right bar if you are not done with editing your campaign details yet, or click Go Live to activate your campaign.

Caution: Once you click Go Live, your campaign and creatives will be reviewed and approved by Teads before they start delivering.

Bulk Edit

From the bottom bar of your edit campaign page, there is a Bulk Edit button. Clicking on it opens a pop-up page displaying existing Line Item details. From there, you can edit various line item fields:

  • Name

  • Status

  • Budget Type

  • Budget Amount

  • Flight Dates

  • Pacing

  • Bid Price

  • Frequency Cap

  • Optimization KPI

Click on Review and apply changes then make sure all changes are correct before clicking Apply changes. When you are back on the edit campaign screen click Update campaign to save everything.

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