Websites
At Line Item > Targeting > Websites > You can include or exclude websites or pre-created site lists
Caution:
No other websites from Teads inventory except the included ones will deliver.
A minimum of 20 websites is required to be included.
Websites that are not listed in Teads inventory will not deliver.
Creating a Sitelist:
Caution:
Due to a recent technical update to web domain targeting, you may notice that you can no longer update some existing site lists. This impacts site lists created before 22nd October 2025.
For these cases, you will need to recreate the site list from scratch, re-uploading your list of domains. In the case that some of these domains are rejected by the system, please check and ensure that you are using the correct website domain intended.
If you have any doubts, please contact your Teads representative for further information.
To create a sitelist, start by navigating to the Data Management tab> Sitelists section found in the left column list.
From there, click on New List on the top right.
Enter your domain names.
Click Next
Name your Site list
Click Save
Note: Sitelist can accommodate a maximum of 20,000 domains.
Targeting a Sitelist
At Line item level > Targeting > Websites, you can choose to include or exclude your site list.
Website Category Targeting
You can filter websites based on the IAB category using the inclusion/exclusion option.
Below is the list of available categories :
Arts & Entertainment
Automotive
Business
Career
Education
Family & Parenting
Food & Drink
Health & Fitness
Hobbies & interests
Home & Garden
Illegal content
Law, Governement & Politics
News
Non-Standard Content
Personal Finance
Pets
Real Estate
Religion & Spirituality
Science
Shopping
Society
Sports
Style & Fashion
Technology & Computing
Travel
Uncategorized
For more information, see Full IAB categories taxonomy.
Website Tier Targeting
You can filter websites based on their tier. Upon onboarding into Teads, every publisher is assigned a tier, after manual review from our Publisher team.
There are 3 categories of websites/publishers.
Premier Tier
Globally recognized publisher brands.Select Tier
Premier including regional and verticalized publisher brands.Reach Tier
Full inventory access for optimal scale.
Note: If you wish to run your campaign across the entire Teads Marketplace, we strongly recommend keeping this option set to the default setting.