Using the Creative Editor, you can choose to add third-party tracking pixels to measure key events such as impressions and video starts. Additionally, for display creatives, you can include third-party tags to track viewability
Video tracking includes the following events
Third-party tracking events for Video creatives | Description |
Video start | tracks when a video ad begins playing & is in view |
Billable event | tracks billed impressions based on your bidding mode |
Video complete | triggered when the video has played to 100% of its length |
Quartiles:
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Measure viewability for video
In order to measure video viewability using a third-party provider such as Integral Ad Science or DoubleVerify, you will need to have your creative VAST URL wrapped by the provider prior to implementing it within the Creative Editor
When creating Social Videos within the Creative Editor, copy the Creative VAST tag URL from the editing interface. Next, wrap this URL with your viewability provider and then paste the resulting URL into the 'Wrapped VAST Tag URL' box within the Creative Editor
If you're using Teads Studio or third-party VAST tags to create videos, you can wrap the VAST tag with your viewability provider prior to implementing it in Teads Ads Manager. To do this, select the VAST Tag format within the Creative Library and then upload the wrapped VAST tag
Display creative tracking includes the following events
Third-party tracking events for Display creatives | Description |
Impression | Tracks a viewable display ad on page load, when the slot is in view |
Billed event | Tracks the billed impressions based on your bidding mode. |
Display viewability | To measure viewability of the ad. |