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Create an InStream line item
Create an InStream line item

This article will guide you on creating a InStream line item within your Branding campaign.

Updated over 4 months ago

To create a line item, you need to follow the Branding Campaign creation process first here.

Create an InStream Line Item

  1. Click on Add Line in the bottom left bar and then select InStream

  2. Input the following information:

  • Line item name

  • Budget

  • Start and end dates

    • Optional: to add a specific start & end time

  • Pacing (recommended to keep as Ahead)

  • Optional: Frequency capping, ad scheduling

3. Select Add Creative> Video category > Assign creatives > Click New Creative for single creative or Add in bulk for multiple creatives

Select a video format: Video, or upload a third-party VAST tag with a video creative format.

Upload a Video creative

  1. Input the following details:

    • Creative Name

    • Click through URL

  2. Upload your raw video

  3. Optional fields:

    • External code

    • Call to Action button

      • Book now

      • Contact us

      • Download

      • Learn more

      • Nearby sellers

      • Read more

      • Shop now

      • Sign up

      • Watch more

    • Flight Dates

    • Add additional tracking: Use your ad server image pixel

      • Video Start: tracks a video ad on start, when the slot is in view.

      • Billable Event: tracks the billed impressions based on your bidding mode.

      • Video Progress

        • Video Complete: triggered when the video is played to 100% of its length.

        • Quartiles

          • First Quartile: 25% of video's length.

          • Second Quartile: 50% of video's length.

          • Third Quartile: 75% of video's length.

        • Seconds

          • Progress 1: triggered at second 1

          • Progress 2: triggered at second 2.

          • Progress 5: triggered at second 5.

          • Progress 10: triggered at second 10.

          • Progress 15: triggered at second 15.

          • Progress 30: triggered at second 30.

    • Click Save.

Upload a third-party tag

  1. Select VAST tag option to upload a creative tag from Teads Studio or a third party ad server.

  2. Input the following details:

    • Creative Name

    • VAST Tag URL

  3. Optional fields:

    • External Code

    • Flight Dates

    • Add additional tracking: Use your ad server image pixel

      • Video Start: tracks a video ad on start, when the slot is in view.

      • Billable Event: tracks the billed impressions based on your bidding mode.

      • Video Progress

        • Video Complete: triggered when the video was played to 100% of its length.

        • Quartiles

          • First Quartile: 25% of video's length.

          • Second Quartile: 50% of video's length.

          • Third Quartile: 75% of video's length.

        • Seconds

          • Progress 1: triggered at second 1

          • Progress 2: triggered at second 2.

          • Progress 5: triggered at second 5.

          • Progress 10: triggered at second 10.

          • Progress 15: triggered at second 15.

          • Progress 30: triggered at second 30

  4. Click Save.

Add in bulk

  1. Click on Bulk Add button in Creative Library

  2. Input all creative details in the editor. These can be uploaded in bulk.

  3. Required fields:

    • Creative Name

    • Creative Format

    • Creative Size

    • Technology (VAST tag) - Pre-filled fixed

    • Tag (Tag’s URL)

  4. Optional fields:

    • External Integration Code

    • Flight dates

    • Studio Click Through Override URL

      • This replaces the embedded creative click-through URL(s) for Teads Studio creatives. In this way, you can add multiple creatives using the same Teads Studio VAST tag and different click-through URLs depending on your tracking needs.

    • Impression/Start Pixel URL

      • For video creative the 1x1 for impression/start pixel will fire at the start event

    • Billable Pixel URL

      • The billable pixel will fire at what the billable event is (what you are being charged for) for your line item.

    • Video Progress

      • Video Complete: triggered when the video was played to 100% of its length.

      • Quartiles

        • First Quartile: 25% of video's length.

        • Second Quartile: 50% of video's length.

        • Third Quartile: 75% of video's length.

      • Seconds

        • Progress 1: triggered at second 1

        • Progress 2: triggered at second 2.

        • Progress 5: triggered at second 5.

        • Progress 10: triggered at second 10.

        • Progress 15: triggered at second 15.

        • Progress 30: triggered at second 30.

  5. Click Add X Creative(s) located on the bottom right-hand side. If the button is greyed out, check creative lines for cells with Required details.

4. Select your targeting by clicking on Add Targeting on your line item and select whether the targeting is to be Standard (Cookie based) or Cookieless. Click on Import Plan if you have previously created a plan on Planner

About standard targeting

  • Leverage all targeting solutions available including those that require user identification (cookies, Mobile Advertising IDs).

You can view the planning gauge in the line item to understand if your cookieless potential is low or sufficient:

  1. Click Learn More to open a side panel for more details:

  • Cookieless: Sufficient - means your targeting set up has a sufficient volume of targetable Cookieless Ad opportunities

  • Cookieless: Low - means your targeting set up is heavily cookiebased and does not use enough Cookieless Ad opportunities

Note: Teads Cookieless Gauge in the standard targeting mode will provide you with the tools to make informed and strategic targeting decisions in preparation for a Cookieless world.

2. For Custom Audiences that are heavily cookie-based, and therefore, flagged as low you will also be prompted to Translate to Cookieless, using the auto translate feature in the line item

Note: This will automatically create a Cookieless version of your Custom Audience within a targeting line using Teads Cookieless translator in the background, without needing to do this manually. The Cookieless audience will automatically be added to your line item in seconds creating an OR condition with the existing cookie based custom audience, in order to gain incremental reach in cookieless environments (You will be able to see how much incremental reach is gained once translated)

Caution: This feature is only currently available for Custom Audiences and is greyed out for other targeting options. For additional support, Contact our Teads Data Expert to help guide you through Teads Cookieless solutions.

3. Click Benchmark for Selected Location to see the general ratio of inventory with ID supported vs without ID supported at location level (benchmark). Not considering any targeting criteria applied.

Note: Cookieless inventory is inventory that doesn’t support user identification for technical or legal reason (cookies, Mobile Advertising IDs).

About Cookieless targeting

  • Leverage targeting solutions that do not require user identification (cookies, Mobile Advertising IDs).

  • Target a subset of our Teads Audiences’ taxonomy, that only includes Cookieless compliant audiences, Cookieless translated custom audiences, or Contextual segments (which are cookieless by design)

Note: This excludes:

  • Standard (cookie-based) custom audiences

  • 1st party audiences (advertisers 1st segments)

  • Teads Audiences that haven’t been flagged as cookieless compliant

All other targeting options from Inventory to Technology that do not rely on user IDs : location, websites, device type, brand safety, etc will continue to appear in this mode

Note: Once targeting is selected, the planning figures displayed will be based on cookieless signals only, giving you an indication of reach and maximum ad opportunities

Caution: When you try to switch targeting modes in the same line item e.g. Cookieless to Standard/ Standard to Cookieless, the line item targeting will be reset (you cannot apply both on the same line item)

Once the campaign is live, the targeting mode is locked in - you cannot switch at this point.

5. Select your targeting requirements from the 3 sections: Audience section, Inventory section, Technology section.

6. Select your bidding strategy by clicking on the line item tile under Bidding

  • Choose CPM: you will be billed when the video has started playing

  • You can select the auction type to be either dynamic or fixed.

    • Dynamic: Your bid is the maximum price that you will pay. You deliver a larger number of outcomes at a better price.

    • Fixed: You pay exactly what you bid. You deliver a predictable number of outcomes, controlling pacing on outcomes & adserving costs.

7. Click Save Draft at the bottom right bar if you are not done with editing your campaign details yet, or click Go Live to activate your campaign.

Note: VPAID creatives are not supported on OTT, hence Teads Studio tags cannot be used. As a workaround, the mp4 file can be downloaded from Studio and uploaded into Teads Ad Manager.

Caution: Once you click Go Live, your campaign and creatives will be reviewed and approved by Teads before they can begin delivering.

Related Articles
Campaign Planning
Create a Video Line Item
Create a Display Line Item
Third-party tags
Create a CTV Video Line Item
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