To create a CTV line item, follow the Branding Campaign creation process here first.
In the campaign creation page, click on Add Line at the bottom left bar, and select CTV then:
Input the following information:
Line item name
Budget
Start and end dates
Optional: to add a specific start & end time
Pacing (recommended to keep as Ahead)
Optional: Frequency capping, ad scheduling
Create your creative by clicking on Creatives at the bottom left bar or by clicking on Add Creative on your line item
Select a video format: Video, or upload a third-party or Studio VAST tag with a video creative format.
For more information on creative formats that are compatible with CTV, see here.
Select your targeting by clicking on Add Targeting on your line item
Select your targeting requirements from 2 sections: Audience & Inventory:
Audience targeting
Location
Teads audiences: age, gender
Inventory targeting:
Genres: Choose contexts based on the genre of the TV program.
Targeting app lists:
Option 1: Search an app list
Option 2: Click on App and search for your CTV app lists in the "Search App Lists" field and select the desired app lists
Targeting app category
Include or exclude apps based on their IAB category
Targeting app tier: Select apps based on their tier
Targeting app tier:
Premier Tier: globally recognized publisher brands.
Select Tier: premier including regional and verticalized publisher brands.
Reach Tier: full inventory access for optimal scale.
Targeting position:
Pre-roll: the ad runs before the content stream
Mid-roll: the ad runs during the content stream
Post-roll: the ad runs after the content steam
Click on Import Plan if you have previously created a plan on Planner
Select your bidding strategy by clicking on the line item tile under Bidding
Choose CPM: you will be billed when the video has started playing
You can select the auction type to be either dynamic or fixed.
Dynamic: Your bid is the maximum price that you will pay. You deliver a larger number of outcomes at a better price.
Fixed: You pay exactly what you bid. You deliver a predictable number of outcomes, controlling pacing on outcomes & adserving costs.
Once you have finished setting up all 4 tiles (budget, creative, targeting, bidding), click Save Draft at the bottom right bar if you are still editing your campaign details. Alternatively, click Go Live to activate your campaign.
Caution: Once you click Go Live, your campaign and creatives will be reviewed and approved by Teads before they can begin delivering.