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Create a Performance campaign

Follow this guide to create a campaign with middle or lower funnel objectives across multiple channels and placements

Follow the steps below to create a Performance campaign if your objective is to generate traffic, engagement and/or conversions on your website.

  1. Log into ads.teads.tv, and ensure that you are in the correct seat at the top right corner. For more information about seats, see here.

  2. Click the New Campaign button, located at the top right of the campaign list section.

  3. To begin creating your campaign, select Performance objective and click Next.

  4. Enter the following information:

  • Campaign name

  • Advertiser

  • Budget

    • Added value, when applicable. For more information about Added value, see here.

  • Start & End dates

  • Optional: Frequency capping, ad scheduling (not recommended for Performance campaigns)

5. Click the + button on the left side of bottom bar to add a new line item.

6. Choose an objective for your line item:

  • Clicks

  • Quality Traffic

  • Conversions

Note that the Teads Pixel is mandatory for Quality Traffic and Conversion objectives, and must be implemented on the advertiser's page before the campaign can be launched.

7. Select the desired delivery channel and placement type from the options available, and fill out the line item details:

  • Line name

  • Budget

  • Flight start & end dates

  • Pacing

  • Frequency capping (not recommended for Performance campaigns)

  • Ad scheduling

8. Add Creative(s) from the Creative tile or by clicking on Creatives at the bottom bar.

Note that Display and Video creatives cannot be assigned to the same line item.

Upload Single/Social Video, Single/Social Image, Carousel/Shoppable Carousel, MPU banner

See here on building the creative using Teads Creative Editor.

Upload a Third-party VAST tag

  1. Select VAST tag under Third Party Tag

  2. Input the following details:

    • Creative name

    • VAST tag URL (Only Teads Studio creatives and 3rd Party served video ads are supported - no VPAID)

  3. Optional fields:

    • External code: to integrate with another reporting system.

    • Flight dates

    • Add additional tracking: use your ad server image pixel

      • Impression: tracks a viewable display ad on page load, when the slot is in view.

      • Billable event: tracks the billed clicks

      • Display viewability tag: DoubleVerify, IAS, ComScore, Custom

Upload a Javascript tag

Input the following details:

  • Creative name

  • Paste your Javascript tag

  • Optional: Add impression tracking, Billable events tracking

Video/Omnichannel Video

Select this option to set up your CTV video creative directly in TAM.

  1. Input the fields for:

    • Creative name

    • Landing page URL

  2. Upload your raw video creative file:

    • Supported formats: .mp4

    • Aspect ratio & minimum resolution:

      • 16:9, 1920x1080 px

      • Maximum file size: 100MB

      • Duration: up to 30 seconds

  3. CTV Creative Settings (Optional)

    • Apply a Ribbon Image to your creative to serve as an overlay

    • Apply a QR Code to track user's engagements with the Video

  4. Add tracking:

    • Video start: tracks a video ad on start, when the slot is in view

    • Billable event: tracks the billed impressions based on your bidding mode

    • Video Progress

      • Video Complete: triggered when the video was played to 100% of its length.

      • Quartiles

        • First Quartile: 25% of video's length.

        • Second Quartile: 50% of video's length.

        • Third Quartile: 75% of video's length.

      • Seconds

        • Progress 1: triggered at second 1

        • Progress 2: triggered at second 2.

        • Progress 5: triggered at second 5.

        • Progress 10: triggered at second 10.

        • Progress 15: triggered at second 15.

        • Progress 30: triggered at second 30.

  5. Click Save.

Creative best practices for campaigns using CTV as a channel for Quality Traffic acquisition:

  • Always use a video skin or ribbon for InStream creatives. These elements can help showcase key messaging more effectively.

  • Always include the URL/domain that the user must visit in all Homescreen and InStream creatives. On-screen URLs are exponentially more effective than QR codes at driving website traffic.

  • Always include an appropriate call to action in your creatives.

For more information, see CTV InStream Creatives specifications.

9. Set up Teads Click ID forwarding.

About Teads Click ID

10. Select your targeting by clicking on Add Targeting on your line item.

About Smart targeting

Smart Targeting will help you maximize the performance of your Middle Funnel campaigns by offering the best combination of campaign scale and performance.

It is built to help you reach relevant audiences that are likely to drive outcomes.

This solution is now the default recommended Targeting setting for Middle Funnel campaigns.

  • Smart Targeting leverages advanced predictive AI to automatically target relevant audiences that are likely to drive our customers’ preferred outcomes.

  • Smart Targeting audiences are limited to Location and Brand Safety. All other audiences are considered as Advanced options as they may impact campaign performance and scale.

About Advanced targeting

Under the advanced options button, you will still get access to all the others targeting features available, based on the channel and placement selected, which are broken up into 3 sections: Audience, Inventory & Technology. For more details regarding these 3 sections, please refer to the following articles:

11. Bidding information

  • Bidding strategies: The standard and advanced bidding strategies available will vary based on the objective, channel, and placement selected for the line item.

    • Clicks: Minimizing Cost Per Click (eCPC), and Reach target Click-Through rate (CTR)

    • Quality Traffic: Minimizing Cost Per Visit (eCPV), Optimizing for Quality Visits (QV), and Reach target cost per visit (CPV)

    • Conversions: Minimizing cost per action (CPA), Reach target cost per action (CPA), and Reach target return on ad spend (ROAS)

    Follow the guide here to select the right bidding strategy for your objective.

  • Choose a bid type from the options available based on your selected channel and placement. This indicates when you will get charged:

    • Impression (CPM)

    • Click (CPC)

  • Select your Auction type:

    • Dynamic: Your bid is the maximum price that you will pay. You deliver a larger number of outcomes at a better price.

    • Fixed: You pay exactly what you bid. You deliver a predictable number of outcomes, controlling pacing on outcomes & adserving costs.

  • Complete the funnel analytics details for the line item. These settings are mandatory for line items with Quality Traffic and Conversions objectives (also available under the Advanced options dropdown for Clicks line items):

    • Select the appropriate domain of the landing page to enable website activity tracking including visits, quality visits and conversion events configured for the pixel in use. More information here.

    • Select the conversions to optimize (if applicable).

    • Enter the desired lookback windows - the period of time after your ad has been clicked or viewed - within which an outcome on the website can be attributed to Teads:

      • Visit (post-click and post-view)

      • Conversion (post-click and post-view)

12. Click Save Draft at the bottom right bar if you are not done with editing your campaign details yet, or click Go Live to activate your campaign.

Caution: Once you click Go Live, your campaign and creatives will be reviewed and approved by Teads before they start delivering.

Bulk Edit

From the bottom bar of your edit campaign page, there is a Bulk Edit button. Clicking on it opens a pop-up page displaying existing Line Item details. From there, you can edit various line item fields:

  • Name

  • Status

  • Budget Type

  • Budget Amount

  • Flight Dates

  • Pacing

  • Bid Price

  • Frequency Cap

  • Optimization KPI

Click on Review and apply changes then make sure all changes are correct before clicking Apply changes. When you are back on the edit campaign screen click Update campaign to save everything.

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