Teads CTV Instream offering is currently available under Branding campaign objective.
The best recommended elements for a CTV Instream creative are as follows:
Landscape Video only
MP4 file
Must be a HD video file
In case of 3rd party VAST tags below are must conditions:
The media file within the 3rd party VAST tag needs to fit the above and needs to be the only media file within the VAST XML tree.
The VAST tag should NOT contain any VPAID.
Insert a redirect URL at Creative level even if there is a QR code or a 3rd party VAST tag that the actual redirect lives in. This will help with Google Authorized Buyers (GAB) inventory approving the creative. The GAB creative approval generally takes around 6 hours to complete so please do not be alarmed if your campaign does not launch immediately when only targeting GAB inventory.
What ad lengths are supported on CTV Instream?
The recommended video duration is 15 or 30 seconds. For videos longer than 60 seconds, please contact your Teads customer support.
Note: If you require a Teads Studio-enhanced CTV creative or to implement a QR code created by Teads within your custom CTV creative, please reach out to your Teads representative for support.