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Create a CTV Traffic campaign

Follow this guide to create a mid-funnel campaign with the objective of driving CTV viewers to visit your website on their other devices.

Updated over a month ago

If your objective is to generate traffic to your website from users that have seen your ad via CTV, follow the steps below to create a CTV Traffic campaign:

  1. Log into ads.teads.tv, and ensure that you are in the correct seat at the top right corner. For more information about seats, see here.

  2. Click the New Campaign button, located at the top right of the campaign list section.

  3. To begin creating your campaign, select Quality Traffic objective and click Next. Note that the Teads Pixel is mandatory for Quality Traffic campaigns, and must be implemented on the advertiser's page before the campaign can be launched.

  4. Enter the following information:

  • Campaign name

  • Advertiser

  • Budget

    • Added value, when applicable. For more information about Added value, see here.

  • Start & End dates

  • Optional: Frequency capping, ad scheduling (not recommended for Middle Funnel campaigns)

5. Click Add Line on the bottom bar to create a new line item, and select CTV InStream as the channel.

6. Fill in the information on the right:

  • Line name

  • Budget

  • Flight start & end dates

    • Optional: to add a specific start & end time

  • Pacing is set to Ahead by default

  • Optional: Frequency capping, ad scheduling (not recommended for Middle Funnel campaigns)

7. Add Creative(s) from the Creative tile or by clicking on Creatives at the bottom bar. item.

Video/Omnichannel Video

Select this option to set up your CTV video creative directly in TAM.

  1. Input the fields for:

    • Creative name

    • Landing page URL

  2. Upload your raw video creative file:

    • Supported formats: .mp4

    • Aspect ratio & minimum resolution:

      • 16:9, 1920x1080 px

      • Maximum file size: 100MB

      • Duration: up to 30 seconds

  3. CTV Creative Settings (Optional)

    • Apply a Ribbon Image to your creative to serve as an overlay

    • Apply a QR Code to track user's engagements with the Video

  4. Add tracking:

    • Video start: tracks a video ad on start, when the slot is in view

    • Billable event: tracks the billed impressions based on your bidding mode

    • Video Progress

      • Video Complete: triggered when the video was played to 100% of its length.

      • Quartiles

        • First Quartile: 25% of video's length.

        • Second Quartile: 50% of video's length.

        • Third Quartile: 75% of video's length.

      • Seconds

        • Progress 1: triggered at second 1

        • Progress 2: triggered at second 2.

        • Progress 5: triggered at second 5.

        • Progress 10: triggered at second 10.

        • Progress 15: triggered at second 15.

        • Progress 30: triggered at second 30.

  5. Click Save.

Upload a VAST tag

Select this option to upload your CTV creative using a VAST tag from Teads Studio or a 3rd Party ad server (no VPAID).

  1. Select VAST tag under Third Party Tag

  2. Input the following details:

    • Creative name

    • VAST tag URL

      • The creative format & size are determined automatically for Creative Editor formats and cannot be changed. Other types of VAST/VPAID tags are not supported.

  3. Optional fields:

    • External code: to integrate with another reporting system.

    • Flight dates

    • Add additional tracking: use your ad server image pixel

      • Impression: tracks a viewable display ad on page load, when the slot is in view.

      • Billable event: tracks the billed clicks

      • Viewability tags: DoubleVerify, IAS, ComScore, Custom

8. Select your targeting by clicking on Add Targeting on your line item. It is recommended to keep the use of contextual and audience targeting to a minimum for best results, since keeping the reach of your campaign as large as possible helps TAM's optimization algorithm maximize the performance of your campaign at scale.

9. Bidding information

  • Bidding strategy:

    • Default bid strategy: Optimizing for Quality Visits (QV)

  • Bid type:

    • Impression (CPM)

  • Select your Auction type:

    • Dynamic: Your bid is the maximum price that you will pay. You deliver a larger number of outcomes at a better price.

    • Fixed: You pay exactly what you bid. You deliver a predictable number of outcomes, controlling pacing on outcomes & adserving costs.

  • Lookback Window:

    • The look-back window is the period of time after your ad is viewed on a CTV device, within which visits and conversions can be attributed to other devices in the household. Defaulted to Post-view 14.

10. Click Save Draft at the bottom right bar if you are not done with editing your campaign details yet, or click Go Live to activate your campaign.

Caution: Once you click Go Live, your campaign and creatives will be reviewed and approved by Teads before they start delivering.

Related Articles
Create a Video Line Item
Third-party tags
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