Within the TAM UI, you will find a tab named Tools which contains Teads' Planning, Insights & Targeting portfolio.
The Planning & Insights section contains:
Reach Planner (in Beta): for Reach optimized campaigns, plan your campaign using multiple targeting dimensions.
Planner: Plan your campaign using multiple targeting dimensions.
Media Barometer: Get insights about key trending topics, audience engagement and demographics.
The Targeting section contains:
Websites & Apps List: Create list of websites, mobile apps and CTV apps to use in campaign targeting.
Taxonomy: Contains the full list and reach of
Teads Audiences: View the available audiences for your selected country across the Teads Audience portfolio, organized into 4 categories: Sociodemographics, Interest, Intent, Past Purchase.
First Party Audiences: View the scale and classification of 1st Party Advertiser segments onboarded within your seat.
Teads Contextual: View the scale and classification of all available contextual segments.
Custom Audiences: The option to create a more "niche" audience with the combination of Teads Audiences, 3rd party data providers and/ or Contextual targeting, depending on the need.
Cookieless Translator: Translate a custom audience or 1st party audience into a cookieless audience.
The Performance tooling section contains:
Events Manager : implement event tracking to measure website actions.
Catalog : Manage your creative catalog and deliver ads sourced from a product catalog.