About the Media Barometer
Leveraging contextual intelligence from direct relationships with 3,000+ content partners, Teads Media Barometer enables brands to identify key moments of heightened consumer engagement, empowering them to own the moment, the screen, and the audience, at the right time for your business.
The Media Barometer's ability to demonstrate consumer behaviour allows for more accurate planning based upon key behaviours. You can:
Understand seasonality based upon popular cultural or commercial moments. For example; looking up the trends from Black Friday or Christmas in the previous year.
Learn about consumer demographics from specific moments in time. For example; what were the consumer demographics for readers of the Olympics in France or the Super Bowl in the United States.
Understand where people were reading about a particular topic. For example; what are the top indexing contextual topics for people reading about "New Year's Eve" in Spain or "US Election" in the United States?
How to use the Media Barometer
1. Go to the Media Barometer tab in the TAM UI
2. Select the location (country). For worldwide analyses, select the value “All countries”
3. Select the timeframe you want to run the analysis for
Caution: Please keep in mind that data is available only from 01 January 2023 onwards.
4. Select the topic of your analysis by inputting keywords.
Note:
When searching multiple terms:
Click “Enter” to separate the keywords. Separated keywords will enlarge your search. For example, the keywords "coffee" "tea" will retrieve content about coffee OR tea.
Keywords made of multiple terms will narrow your search. For example, the keyword “Cristiano Ronaldo” will retrieve content about Cristiano AND Ronaldo.
Caution:
Translations:
Keywords are not automatically translated. In order to retrieve content in multiple languages, you will need to enter the translated versions of the keywords yourself
To cover all published content in a given country, make sure to search by using the keyword in all its languages. For example: in Switzerland, translate in German, French and Italian : kaffee of cafe or caffe
Make sure you check the spelling of your keywords is accurate to ensure results are computed correctly.
5. A trend comparison is available by clicking on the button “Compare”
6. Click on the loop icon to generate your insights
7. Copy a link by clicking "Share link" or download your insights in a csv
The Different Sections of the Media Barometer
Content consumption trend
Content consumption trend
This graph shows when the keyword reached maximum popularity on an indexed view (0 to 100).
The peak corresponds to the highest number of page views for the given filters.
This insight is powerful in identifying what is the best moment to communicate and engage your audience.
Audience
Audience
Compare interest by age and gender of the readers.
Teads is using a probabilistic approach to define age and gender on the open web.
This insight is very useful to better understand who is reading about a certain topic.
Relevant Contexts
Relevant Contexts
Discover the contexts most frequently consumed by the readers.
Teads analyzes the media consumption of users over time to propose associated contexts.
This insight is key to target contexts at scale.