What is it?
A first self-serve TAM version of the Media Barometer, Teads' cornerstone presales insights tool.
How does it work?
Proposes an outstanding new UI to analyze media consumption trends based on keywords.
Enables users to identify :
the best moment to communicate
which audience is reading about a specific topic
and what the related contexts are to refine targeting strategies.
Is powered with unique data coming from Teads' premium inventory.
Where are we launching?
The feature is only available in the following markets :
NAR: CA, US
EMEA: AT, BE, CH, DE, ES, FR, IT, NL, PL, RO, UK
APAC: AU, HK, ID, IN, JP, MY, SG, TW
LATAM: BR, MX
Environment: web only; Media Barometer cannot capture yet what people watch on CTV.
What are the customer benefits?
The Media Barometer's ability to demonstrate consumer behavior enables more accurate planning.
It allows to:
Understand seasonality based upon popular cultural or commercial moments. For example; looking up the trends from Black Friday or Christmas in 2023.
Learn about consumer demographics from moments in time. For example; what were the consumer demographics from readers of the Olympics in France of the Super Bowl in the United States?
Understand where people were reading about a particular topic. For example; what are the top indexing contextual topics for people reading about "New Year's Eve" in Spain