Teads Ad Manager

Everything you need to know about the Teads Universal Pixel, from installation to measurement, security, and privacy

Teads Universal Pixel

Learn to create a Teads Universal Pixel that allows you to track visitor activity on your website.

Create a Teads Universal Pixel

Learn to implement a Teads Universal Pixel on your website to optimize the performance of your Middle and Lower funnel campaigns

Install the Teads Universal Pixel on your website

Learn how to set up conversion event tracking to measure the website actions that are important to your brand

Create and Track Conversion Events

This article provides an overview of event metadata and guides you on how to set it up effectively.

Collect conversion event metadata

Get Started

Learn about the main capabilities and pixel management features of TAM Events Manager.

Using the Events Manager

Learn how to use Teads Pixel Helper, Chrome Inspect tool or TAM Events Manager to ensure that your pixel is properly set up.

Check your Teads Pixel implementation

This article provides a guide on sharing an existing Teads Universal Pixel.

Share a Teads Universal Pixel

In this section you will find information regarding privacy regulations compliance, the Teads Pixel, and details about Teads Privacy Policy.

Comply with Privacy Regulations

This section provides answers to the most commonly asked questions about Teads Universal Pixel and its features.

Teads Universal Pixel FAQ

This article explains how to install the Teads Pixel on Shopify and track conversions while respecting user privacy.

How to Track Conversions in Shopify

Manage Pixels

Onboarding a Compliant Consent Management Platform for Advertisers

How to Choose the Right Consent Management Platform

How to Implement a Consent Management Platform

Consent Management Platform FAQs

This article is a guide to implementing the Teads Pixel on websites using Google Consent Mode v2.

How to implement Teads Pixel on Websites with Google Consent Mode v2

Learn how to choose, onboard and implement Consent Management Platform.

About Consent Management Platform for advertisers

The Conversions API allows advertisers to establish a robust server-to-server connection to Teads that enhances website activity measurement and reduces the risk of data loss

Getting Started with Conversions API

Use Server-Side Google Tag Manager (sGTM) with Google Analytics 4 (GA4) to implement Teads Conversions API (CAPI) on your website for tracking of visits, quality visits, and conversion events.

Implement CAPI with Server-Side Google Tag Manager (sGTM)

Use Direct integration with the REST API (JSON payload) to implement the Teads Conversions API (CAPI) on your website for the tracking of visits, quality visits, and conversion events on…

Implement CAPI with Direct Integration (Hardcoded)

Find answers to commonly asked questions regarding the Teads Conversions API (CAPI) server to server integration

Conversions API - FAQ

A list of the parameters supported for Conversions API (CAPI) requests.

Available Parameters for Teads Conversions API (CAPI)

Learn how to implement and track using Conversions API

Conversions API

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