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Consent Management Platform FAQs

Updated over 3 weeks ago

Below are some frequently asked questions about Consent Management Platforms.

What cookies can the Teads pixel set on a website visitor’s device when they access the advertiser’s page?

The Teads pixel will place the following 1st-party cookies in your domain with the following information:

  • Name : tfpai in your domain for Teads First Party Auction ID

  • Lifespan : 30 days

  • Name : TFPSI in your domain for Teads First Party Session ID

  • Lifespan : 30 minutes

Please inform your security team that Teads places 1st-party cookies in your domain and interacts with *.teads.tv (including t.teads.tv, cm.teads.tv, l.teads.tv, p.teads.tv).

What data is collected by the Teads pixel technology?

Teads' pixel collects the following information and technical specifications from the device:

  • Visited/Referrer URL

  • User agents (device characteristics - e.g: browser/OS version)

  • Timestamp

  • Device ID (if available)

  • IP Address

  • Click ID

  • Product Related Data

  • Conversion Data (if applicable & if passed by the advertiser) – Includes events, order ID, and value & currency.

Teads provides aggregated data reports on the performance of the campaign, which do not contain any personal data.

Can Teads pixel be implemented using iFrame?

The Teads pixel requires a supported consent signal to record conversions. If you plan to implement the pixel code on your website using an iFrame, ensure that you include additional code on your webpage to pass the consent signal to the iFrame. This step is necessary for the Teads pixel to read the consent signal correctly.

For more details on Teads’ privacy practices, please visit our Privacy Policy.

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