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Teads Universal Pixel
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Install the Teads Universal Pixel on your website
Install the Teads Universal Pixel on your website

Learn to implement a Teads Universal Pixel on your website to optimize the performance of your Middle and Lower funnel campaigns

Updated this week

After you have followed the steps outlined here to create your Teads Universal Pixel, refer to the instructions below on how to install it:

Directly on your website

  1. Once your pixel is created, find the Pixel Code by selecting the appropriate pixel in Events Manager and click More

  2. Click on Copy Code Snippet to copy the script to your clipboard, or select the Download option to save the code in your computer as a text file.

  3. Paste the code between the <head></head> tags of the pages of your website.

With Google Tag Manager (GTM)

  1. Select the Workspace associated with your website.

  2. Click Add a new Tag

  3. Click on Tag Configuration

  4. Click on Discover more tag types in the Community Template Gallery

  5. Search for "Teads" and select the tag named Teads Advertiser Pixel

  6. Click the Add to workspace button to add the tag template to your Workspace

  7. Select Tags from the menu and click New

  8. In Tag Configuration, select Teads Advertiser Pixel.

  9. Enter your Pixel ID from the Events Manager section in Teads Ad Manager into the Teads Identifier input in Google Tag Manager.

  10. Select the Teads Universal Pixel option. The advertiser event option is only to be used for conversion event tracking.

  11. Select a trigger (to define when the tag is fired). For Universal Pixel implementations, depending on the privacy regulations of your country, the trigger could be All Pages Page View or a Custom Event that fires the tag only after the visitor's consent. For more information on configuring consent in GTM, visit this page.

  12. Publish the changes to implement them on the website. You can also preview the implementation before publishing

Caution: Teads Pixel relies on a first-party cookie to measure the performance of your campaigns effectively. As a result, the pixel must not be integrated within an iframe or similar container that would prevent a first party cookie from being applied.

If you use Campaign Manager Floodlights, implement the Teads Pixel using Google Tag Manager, as outlined here.

For other tag managers using iframes, contact your provider for documentation on custom html tag implementation.

After implementing the pixel, Teads Ad Manager's Events Manager enables you to create conversion events and provides comprehensive statistics on your pixel and the conversions you have created.

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