The Teads Universal Pixel is a JavaScript code snippet that enables you to track the activity of visitors on your website. By loading a compact library of functions, it provides the capability to track specific actions of interest whenever users navigate to your site.
In addition, the pixel allows you to enhance the effectiveness of your Middle Funnel campaigns and retarget audiences by leveraging data from website visits or actions.
Note: There should only be 1 Teads Universal Pixel implemented per domain.
To create a Teads Universal Pixel for your advertiser:
Log in to your Teads Ads Manager seat
Click On Events Manager in the top bar. The Events Manager section allows you to create Teads Universal Pixels for your advertisers, as well as create conversion events.
Click on the button Create Pixel.
Give your pixel a name, associate it with the relevant advertiser, and click the Create Pixel button at the bottom of the screen.
At this stage, you have the option to install the Teads Pixel on your website. The recommended method is using the Teads Advertiser Pixel template available in Google Tag Manager. Alternatively, you can manually add the Teads Pixel code snippet directly on the global header of their website. For detailed instructions on both installation methods, refer to our pixel installation instructions guide. Note that all the information provided on this screen can be accessed later by locating the pixel in the Events Manager.
The final step of the pixel setup is to configure the website actions that are valuable to your brand. Refer to this article for more information.