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Check your Teads Pixel implementation
Check your Teads Pixel implementation

This article provides guidance on utilizing Teads Pixel Helper or Chrome Inspect tool to ensure that your pixel is properly set up.

Updated over a week ago

Teads Pixel Helper

The latest version of the Teads pixel helper is available as an extension in the Chrome webstore. This helper tool is the recommended method to verify that your pixels are firing properly.

If you do not have it installed on your Chrome browser yet, visit this page to install it. Once installed, it should automatically stay up to date.

Follow the steps outlined below:

  1. Download and install the extension to your Chrome browser.

  2. Right click on the Teads pixel helper icon in Chrome's UI, and select Manage Extension. You can also access these details from the Extensions section of Chrome's Settings menu.

  3. Enable the "Allow in Incognito" option, and close the tab to save the changes.

  4. Open a new incognito mode window.

  5. Use the creative preview in TAM to run a demo, and click on the ad while on incognito mode to be directed to the landing page.

  6. If the pixel is firing properly, you will be presented with the following details:

    • The type of pixel implemented on the site (Legacy Advertiser or TAM Buyer Pixel) and its corresponding ID.

    • The type of pixel used on the domain (JS or Image)

      • The only supported integration is Javascript.

      • Image and Javascript (containerized) integrations are not supported anymore. Refer to this article to modify your pixel implementation

    • The Referer URL

    • The type of consent framework applied if available (e.g. GDPR, CCPA)

    • pageView: This is your pixel firing

    • Any code-based events being triggered on the page

    To ensure accurate diagnosis using the helper tool, it is highly recommended to perform the testing in incognito mode. This helps prevent any interference from previously saved settings, such as consent preferences or other cookies, which could affect the tool's ability to provide accurate results.

Chrome Inspect Tool

Another option is to use Chrome's Inspect tool to check for the Teads Pixel javascript snippet directly on the source code of the website.

Follow the steps outlined below:

  1. In Google Chrome, right click on the background of page you want to analyze. Then click on “Inspect” to display the developer toolbar.

  2. In the developer toolbar, select “Network”

  3. Now refresh your page to display all scripts (including tags, pixels, etc)

  4. Filter the results using the keyword “teads” display all Teads scripts as they are executed.

  5. Click the PageView action script and select the "Payload" sub-tab to confirm that the right pixel ID is in place (i.e. buyer_pixel_id OR advertiser_id).

  6. Click on the teads-fellow.js script, select the “Initiator” sub-tab, and scroll down to see the "Request initiator chain.” section. Confirm that the pixel is implemented correctly (i.e. via Google Tag Manager or directly on the website). Note that DoubleClick Floodlights are not a supported integration method.

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