Oracle has decided to exit the Advertising business and will no longer be providing Oracle Advertising services and solutions by Sep. 30th. As a consequence, Teads will be deprecating Grapeshot Brand Safety, Grapeshot Brand Suitability, Oracle 3p Data, and MOAT Viewability solutions in our platform.
Brand Safety/ Brand Suitability
To ensure your campaigns are unaffected by these changes, please use our alternative Brand safety and Brand Suitability solutions.
Teads Brand Safety
Integral Ad Science (IAS)
DoubleVerify
Refer to the dedicated articles on Brand Safety and Brand Suitability for further information on each solution.
Custom Audiences using Oracle 3p data
When building Custom Audiences, Oracle 3p data segments will also no longer be available for use. Please use alternate targeting solutions available:
Teads Audiences (Global)
Teads Contextual (Global)
3rd Party Nielsen (EMEA,US & CA)
3rd Party Liveramp (US & FR)
3rd Party Retargetly (LATAM)
3rd Party eMetriq (DE)
3rd Party SKP (KR)
Viewability Metrics
Viewability metrics have been provided by MOAT until 23/09/2024. From this date onward, this measurement is provided by Teads.
Please refer to the release note on viewability measurement for further information.