The viewability solutions available in Teads’ platform are evolving, as our historical partner for viewability measurement, Moat, ends its service on September 30th.

As of September 23rd, 2024, the viewability metrics provided by Teads are based on a proprietary measurement solution, enabled by our direct integration into publisher pages. This new solution is activated by default across all campaigns and the metrics provided follow MRC viewability definitions.

In addition, you can still use third-party tags from your own ad verification partner (such as IAS or DoubleVerify), should you want to measure on your side.

Please see below for more details.

How does Teads viewability measurement work?

Teads’ ad code, which is directly integrated into publisher pages, continuously detects the % of the ad’s pixels that are visible on the screen. An impression is deemed viewable if at least 50% of the ad creative is visible on the screen for at least 1 second (display) or 2 continuous seconds (video).

What viewability metrics are available with the new solution?

To ensure a smooth transition, we provide the same viewability metrics as we were providing before with Moat. The Viewable Rate, our primary viewability metric, is available across all environments (web, mobile app, CTV) and ad formats.

Note that the In-View Time metric is not available on CTV and for our Performance-specific formats: single image performance, carousel performance and dynamic product image.

I am a user of Teads Ad Manager, do I need to take any action?

No action is required from TAM users. The new viewability solution extends the previous one: the same metrics remain available in the same TAM dashboards and reports. They surface legacy Moat data until September 22nd and Teads viewability data starting September 23rd. In particular, there is no need to update scheduled reports.

Note: the reference to “Moat” is being removed from the name of the viewability metrics in TAM reports.

Can Teads campaigns still be optimized for viewability?

Yes, Teads campaigns can still be optimized for viewability as they were before. Our optimization algorithm is now trained on Teads viewability data instead of Moat data.

What if I have another partner for viewability, such as IAS or DoubleVerify?

If you work directly with a third-party verification partner such as IAS or DoubleVerify, you can still use third-party tags in Teads campaigns to report viewability on your verification partner’s platform.