Teads Ad Manager Fees | Teads Help Center

Fee definition:

The platform or management fee is calculated as a predefined percentage of the advertising spend

Fee = Fee% * Total Ad Cost

The budget spent is now defined as the sum of the advertising spend and the platform fee:

Budget spent = Total Ad Cost + Fee

For example: suppose that the platform fee is set to 7% for your TAM seat:

If you want to spend $100 in advertising (i.e. media cost only), then the total budget should be $107, split as follows:

If you want to spend a $100 budget in total, it will be split as follows:

Budget spent = Total Ad Cost + (Total Ad Cost * Fee%)

Reporting Terminology:

For full reporting metric definition, please visit this article here

Teads Ad Manager Name	Definition
Budget spent	Total Budget spent (i.e. invoiced by Teads). Includes Ad Manager fee. Does not include Added Value budget nor Agency fee.
Budget delivered	Total Budget spent, (including added value budget & agency fee)
Total Ad Cost	Budget spent on advertising cost. Does not include Added Value Budget, nor Ad Manager fee, nor Agency fee.
Fee	Budget spent on Ad Manager fee.

Max bid price interpretation:

The max bid price that a TAM customer inputs in the platform should be interpreted as the maximum “advertising spend” that this customer is willing to pay per billable event.

For example, if the max bid CPM is $10 for a given TAM insertion, then:

Advertising spend / impressions * 1000 must be <= $10
Budget spent / impressions * 1000 can be > $10

Reporting Terminology:

For full reporting metric definition, please visit this article here

Bidding Model	TAM Name	Definition
CPCV	Budget delivered Teads - Cost per result	Average price of each result, based on the budget_delivered_teads. This is the cost per result delivered by Teads, including advertising cost and Ad Manager fee.
CPCV	Budget delivered Total Ad Cost - Cost per result	Average price of each result, based on the budget_delivered_advertising. This is the cost per result considering only the advertising cost.
CPM	Budget delivered Teads - CPM	Average price of a thousand impressions (display) or starts (video), based on the budget_delivered_teads. This is the CPM value delivered by Teads, including advertising cost and Ad Manager fee.
CPM	Budget delivered Total Ad Cost - CPM	Average price of a thousand impressions (display) or starts (video), based on the budget_delivered_advertising. This is the CPM value considering only the advertising cost.
CPC	Budget delivered Teads - CPC	Average price of a click, based on the budget_delivered_teads. This is the CPC value delivered by Teads, including advertising cost and Ad Manager fee.
CPC	Budget delivered Total Ad Cost - CPC	Average price of a click, based on the budget_delivered_teads. This is the CPC value considering only the advertising cost.