Fee definition:
The platform or management fee is calculated as a predefined percentage of the advertising spend
Fee = Fee% * Total Ad Cost
The budget spent is now defined as the sum of the advertising spend and the platform fee:
Budget spent = Total Ad Cost + Fee
For example: suppose that the platform fee is set to 7% for your TAM seat:
If you want to spend $100 in advertising (i.e. media cost only), then the total budget should be $107, split as follows:
If you want to spend a $100 budget in total, it will be split as follows:
Budget spent = Total Ad Cost + (Total Ad Cost * Fee%)
Reporting Terminology:
For full reporting metric definition, please visit this article here
Teads Ad Manager Name | Definition |
Budget spent | Total Budget spent (i.e. invoiced by Teads). Includes Ad Manager fee. Does not include Added Value budget nor Agency fee. |
Budget delivered | Total Budget spent, (including added value budget & agency fee) |
Total Ad Cost | Budget spent on advertising cost. Does not include Added Value Budget, nor Ad Manager fee, nor Agency fee. |
Fee | Budget spent on Ad Manager fee. |
Max bid price interpretation:
The max bid price that a TAM customer inputs in the platform should be interpreted as the maximum “advertising spend” that this customer is willing to pay per billable event.
For example, if the max bid CPM is $10 for a given TAM insertion, then:
Advertising spend / impressions * 1000 must be <= $10
Budget spent / impressions * 1000 can be > $10
Reporting Terminology:
For full reporting metric definition, please visit this article here
Bidding Model | TAM Name | Definition |
CPCV
| Budget delivered Teads - Cost per result | Average price of each result, based on the budget_delivered_teads. This is the cost per result delivered by Teads, including advertising cost and Ad Manager fee. |
CPCV | Budget delivered Total Ad Cost - Cost per result | Average price of each result, based on the budget_delivered_advertising. This is the cost per result considering only the advertising cost. |
CPM | Budget delivered Teads - CPM | Average price of a thousand impressions (display) or starts (video), based on the budget_delivered_teads. This is the CPM value delivered by Teads, including advertising cost and Ad Manager fee. |
CPM | Budget delivered Total Ad Cost - CPM | Average price of a thousand impressions (display) or starts (video), based on the budget_delivered_advertising. This is the CPM value considering only the advertising cost. |
CPC | Budget delivered Teads - CPC | Average price of a click, based on the budget_delivered_teads. This is the CPC value delivered by Teads, including advertising cost and Ad Manager fee. |
CPC | Budget delivered Total Ad Cost - CPC | Average price of a click, based on the budget_delivered_teads. This is the CPC value considering only the advertising cost. |