Reporting Metrics
The below table lists out and defines all metrics found within the reporting section of Teads Ad Manager:
Metric Name in Reporting | Definition of Metric |
Budget Spent | Budget spent - paid budget delivered |
Fee | Budget spent on Ad Manager fee cost |
Budget Delivered | Budget delivered - paid + AV) |
Budget Delivered Agency Fee | Fee on the budget delivered for the agency |
Budget Delivered Teads - Cost per result | determination of the cost per result of buying model selected (ex: CPCV max rate => eCPCV clearing rate) - paid + AV |
Budget Delivered - CPC | Average price of a click, based on the budget_delivered. This is the CPC value paid by the Advertiser, including advertising cost, Ad Manager fee and Agency fee. |
Budget Delivered Teads - CPC | Average price of a click, based on the budget_delivered_teads. This is the CPC value delivered by Teads, including advertising cost and Ad Manager fee. |
Budget Delivered Teads - CPM | CPM against budget delivered (paid + AV) |
Budget Spent - Cost per result | determination of the cost per result of buying model selected (paid only) |
Budget Spent - CPC | Cost per Click against budget spent (paid only) |
Budget Spent - CPM | CPM against budget spent (paid only) |
Budget Delivered Total Ad Cost | Total cost of media delivered (AV +paid) |
Budget Delivered Total Ad Cost - cost per result | cost per result for total cost of media delivered (AV +paid) |
Budget Delivered Total Ad Cost - CPC | cost per click for total cost of media delivered (AV +paid) |
Budget Delivered Total Ad Cost - CPM | CPM for total cost of media delivered (AV +paid) |
Billable Events | Billable Events (Number of results delivered) **note: is not only impressions can be complete for CPCV buying model) |
impression | Impressions |
Post Click conversions | Number of post click conversions attributed to the campaign |
start | Video starts |
Post View conversions | Number of post view conversions attributed to the campaign |
1 second view | 1 second view of the video creative |
2 second view | 2 second view of the video creative |
3 second view | 3 second view of the video creative |
4 second view | 4 second view of the video creative |
5 second view | 5 second view of the video creative |
6 second view | 6 second view of the video creative |
7 second view | 7 second view of the video creative |
8 second view | 8 second view of the video creative |
9 second view | 9 second view of the video creative |
10 second view | 10 second view of the video creative |
11 second view | 11 second view of the video creative |
12 second view | 12 second view of the video creative |
13 second view | 13 second view of the video creative |
14 second view | 14 second view of the video creative |
15 second view | 15 second view of the video creative |
16 second view | 16 second view of the video creative |
17 second view | 17 second view of the video creative |
18 second view | 18 second view of the video creative |
19 second view | 19 second view of the video creative |
20 second view | 20 second view of the video creative |
21 second view | 21 second view of the video creative |
22 second view | 22 second view of the video creative |
23 second view | 23 second view of the video creative |
24 second view | 24 second view of the video creative |
25 second view | 25 second view of the video creative |
26 second view | 26 second view of the video creative |
27 second view | 27 second view of the video creative |
28 second view | 28 second view of the video creative |
29 second view | 29 second view of the video creative |
30 second view | 30 second view of the video creative |
Video first quartile | 25% of creative viewed |
Video midpoint | 50% of creative viewed |
Video third quartile | 75% of creative viewed |
Video completes | 100% of creative viewed |
Video completion rate | Rate of completion |
Clicks | Creative Clicks |
Clickthrough rate | Rate of clicks v. impressions |
MOAT - Impressions Analyzed (unfiltered for IVT) | Total Impressions Analyzed by MOAT (unfiltered for Invalid traffic) |
MOAT - Impressions Analyzed (filtered for IVT) | Total Impressions Analyzed by MOAT(filtered for Invalid traffic) |
MOAT - In-View Measurable Impressions | In-View Measurable Impressions |
MOAT - Valid and Viewable Impressions | Valid and Viewable Impressions |
MOAT - Valid and Viewable % | Valid and Viewable % |
MOAT - Total In-View Time (ms) | Total In-View Time (ms) |
MOAT - Average In-View Time (ms) | Average In-View Time (ms) |
MOAT - Total Ad Length (ms) | Total Ad Length (ms) |
MOAT - Average Ad Length (ms) | Average Ad Length (ms) |
MOAT - 1 Sec In-View Impressions | 1 Sec In-View Impressions |
MOAT - 2 Sec In-View Impressions | 2 Sec In-View Impressions |
MOAT - 3 Sec In-View Impressions | 3 Sec In-View Impressions |
MOAT - 4 Sec In-View Impressions | 4 Sec In-View Impressions |
MOAT - 5 Sec In-View Impressions | 5 Sec In-View Impressions |
MOAT - 6 Sec In-View Impressions | 6 Sec In-View Impressions |
MOAT - 7 Sec In-View Impressions | 7 Sec In-View Impressions |
MOAT - 8 Sec In-View Impressions | 8 Sec In-View Impressions |
MOAT - 9 Sec In-View Impressions | 9 Sec In-View Impressions |
MOAT - 10 Sec In-View Impressions | 10 Sec In-View Impressions |
MOAT - 11 Sec In-View Impressions | 11 Sec In-View Impressions |
MOAT - 12 Sec In-View Impressions | 12 Sec In-View Impressions |
MOAT - 13 Sec In-View Impressions | 13 Sec In-View Impressions |
MOAT - 14 Sec In-View Impressions | 14 Sec In-View Impressions |
MOAT - 15 Sec In-View Impressions | 15 Sec In-View Impressions |
MOAT - 16 Sec In-View Impressions | 16 Sec In-View Impressions |
MOAT - 17 Sec In-View Impressions | 17 Sec In-View Impressions |
MOAT - 18 Sec In-View Impressions | 18 Sec In-View Impressions |
MOAT - 19 Sec In-View Impressions | 19 Sec In-View Impressions |
MOAT - 20 Sec In-View Impressions | 20 Sec In-View Impressions |
MOAT - 21 Sec In-View Impressions | 21 Sec In-View Impressions |
MOAT - 22 Sec In-View Impressions | 22 Sec In-View Impressions |
MOAT - 23 Sec In-View Impressions | 23 Sec In-View Impressions |
MOAT - 24 Sec In-View Impressions | 24 Sec In-View Impressions |
MOAT - 25 Sec In-View Impressions | 25 Sec In-View Impressions |
MOAT - 26 Sec In-View Impressions | 26 Sec In-View Impressions |
MOAT - 27 Sec In-View Impressions | 27 Sec In-View Impressions |
MOAT - 28 Sec In-View Impressions | 28 Sec In-View Impressions |
MOAT - 29 Sec In-View Impressions | 29 Sec In-View Impressions |
MOAT - 30 Sec In-View Impressions | 30 Sec In-View Impressions |
MOAT - Complete In-View Impressions | Complete In-View Impressions |
Unique Viewers | Estimated number of unique Teads IDs exposed to the ad. This metric is only compatible with specific dimensions & metrics (learn more) |
Cookieless Impressions | The volume of impressions that delivered using cookieless signals |
Cookieless Impressions Rate | The percentage of impressions that delivered using cookieless signals vs. the total impressions delivered |
