Go to Teads Ad Manager

In TAM UI you'll find a section named "Data Management" and that is the go-to place whenever you need to access Teads Data Portfolio

Data Management is divided in:

  • Teads Audiences: The full list and scale on the country of your choice of all of our Teads Audience portfolio, split into the 4 categories available (Sociodemographics, Interest, Intent, Owners)

  • Custom Audiences: The option to create a more "niche" audience with the combination of Teads Audiences, 3rd party data providers, Contextual targeting depending on the need.

  • First Party Audiences: The possibility to see scale and taxonomy of all the 1st Party Advertiser segments onboarded.

  • Teads Contextual: The possibility to see scale and taxonomy of all the contextual segments available.

  • Websites & Apps List: The possibility to see any sitelists created within the UI, create a new sitelist, but also edit an existing one by adding or removing websites.

This is how the "Data Management" hub looks like:

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