Data Management

The Data Management tab provides various options to create the ideal audience for your campaign.

Updated over a week ago

In the TAM UI you will find a section named Data Management and that is the go-to place whenever you need to access Teads' Data Portfolio

The Data Management section contains:

  • Teads Audiences: The full list and scale, for the country of your choice, of all of our Teads Audience portfolio, split into the 4 categories available (Sociodemographics, Interest, Intent, Past Purchase)

  • Custom Audiences: The option to create a more "niche" audience with the combination of Teads Audiences, 3rd party data providers and/ or Contextual targeting, depending on the need

  • First Party Audiences: The possibility to see the scale and taxonomy of the 1st Party Advertiser segments onboarded within your seat

  • Teads Contextual: The possibility to see scale and taxonomy of all of the contextual segments available

  • Websites & Apps List: The possibility to see any sitelists created within the UI, create a new sitelist, and also edit an existing one by adding or removing websites

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