Teads Ad Manager is now integrated with DoubleVerify and Integral Ad Science (IAS). Self-serve advertisers can choose their preferred verification provider, set Viewability thresholds, and optimize bids toward higher-viewability impressions—all within Teads Ad Manager.
Key benefits and details
Activate Viewability measurement from Integral Ad Science or DoubleVerify at no extra cost across video, display, and native formats.
View real-time measurement and monitoring directly in Teads Ad Manager—no separate dashboards needed.
Improve performance automatically by using partner measurement insights.
Set a minimum Viewability threshold and optimize toward it.
Availability and activation
Availabilty: All markets
Formats: Video, Display, and Native (Carousel V2 coming soon)
Activation:
In campaign setup, choose your Viewability provider (Teads, IAS, or DV).
Set your minimum Viewability threshold.
Enable optimization toward higher-viewability impressions.