The Viewability Dashboard provides insights into your campaign’s viewability performance by calculating key metrics such as Viewability Rate and In-View Time.
These metrics are based on measured impressions and are sourced from the following viewability measurement providers:
Teads Viewability Measurement
IAS (Integral Ad Science)
DoubleVerify
By default, the dashboard reflects the viewability measurement provider selected at the campaign level.
Monitoring Viewability Performance
You can toggle between the following metrics to analyze performance:
Viewability Rate
In-View Time
Metric Availability
Available metrics may vary depending on:
Creative type (Video or Display)
Buying model
All metrics are calculated based only on billable impressions (i.e., impressions you were charged for), and exclude any free or non-billable impressions.
ⓘ Note
While the Viewability Rate is available across the board, the in-view time is NOT available for CTV, instream and the following performance-specific formats: single image performance, carousel performance and dynamic product image.
⚠ Caution
Because CTV viewability tracking with IAS / DV is not yet supported, thresholds, optimization, the Viewability Dashboard, and reporting defaults to Teads Viewability.
For Viewability Glossary, refer here.