Bid-Level Optimization
For Branding line items bidding on a CPM model, the Optimization for delivery option available in the bidding settings allows users to leverage Teads AI to deliver the most effective impressions to achieve a campaign's objectives.
The two optimization options are:
Completion Rate
Viewability
It is also possible to set a target value to achieve for either one of these KPIs. However, it is recommended to allow the campaign to run for a few days initially in order to gather data on the chosen KPI. This data will provide insights to establish a threshold without unnecessarily limiting the campaign's scalability right from the beginning.
Caution: Setting a KPI value that is too high may limit spending for the line item as impressions that are unlikely to meet the specified KPI value will not be considered. If delivery is negatively impacted, consider reducing or removing the KPI value, increasing your bid, or loosening your targeting restrictions.
For campaigns with an expected outcome, such as those using vCPM or CPCV bidding strategies, the optimization will automatically be focused on completion rate for CPCV and viewability for vCPM. No additional KPI optimization goal is required.
Targeting-Level Threshold Optimization
You can also enforce minimum KPI thresholds directly within the targeting section to control the quality of inventory your campaign competes on. The following options are available:
Viewability — available for Web and CTV In-Stream inventory. Sets a minimum viewability threshold as measured by the provider selected in your campaign setup (Teads, IAS, or DoubleVerify). It is recommended to use this feature if viewability is a secondary KPI with another metric applied in applied in the bidding section.
Attention Measurement (Lumen) — available for Outstream and CTV Home-screen inventory. Sets a minimum attention threshold based on Lumen measurement data. This is particularly useful when Attention is a secondary KPI alongside a metric already applied in the bidding section, or when you want to establish a minimum inventory quality floor regardless of your bidding strategy.