For the first time, Teads is empowering brands to go beyond traditional metrics like impressions and completion rates; and unlock true, measurable ROI from their CTV investments.
CTV to Web Cross-Device Optimization: Seamlessly track onsite visits driven by CTV ad exposure using the Teads Universal Pixel, and leverage our performance algorithm to optimize accordingly.
Web-to-CTV Retargeting: Automatically, re-engage users who’ve visited your site by delivering immersive, high-impact CTV experiences thanks to Teads Universal Advertiser Pixel
Household-Level Attribution: Teads Universal Pixel ensures every ad's impact is captured across the entire household devices for up to 30 days post-view, with 14 days recommended.
Attributable CTV impressions only: CTV inventory that is not linked to a household with web devices, and cannot be attributed to an advertiser’s website activity, is excluded to improve campaign efficiency.
Self-Serve Access to CTV Performance in Teads Ad Manager Starts Here
We’re pleased to offer our clients exclusive access to CTV Performance in Teads Ads Manager (TAM), now available to activate fully self-serve in the following markets:
Canada
France
Germany
Italy
Mexico
Morocco
Netherlands
Saudi Arabia
Singapore
Spain
United Arab Emirates
United Kingdom
United States
Countries available for targeting:
Albania
Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Canada
Chile
Colombia
Costa Rica
Czech Republic
Dominican Republic
Egypt
France
Germany
Honduras
Hong Kong
India
Italy
Malaysia
Mexico
Morocco
Netherlands
New Zealand
Nicaragua
Panama
Peru
Philippines
Poland
Portugal
Saudi Arabia
Serbia
Singapore
South Africa
South Korea
Spain
Switzerland
Turkey
United Arab Emirates
United Kingdom
United States
If you are interested in executing but your region is not listed above, reach out to your local Teads representative for more information.
Ready to Get Started with CTV Performance?
Creative Requirements:
The minimum requirements for a CTV InStream creative are:
Landscape Video only
MP4 file
Must be a HD video file
Refer to our dedicated articles for detailed creative specs and guidelines for success.
Activation Support:
For campaign creation steps, see the Create a CTV Traffic campaign guide.
Reach out to your Teads representatives ahead of activation to ensure you receive tailored local guidance on pricing, country targeting availability, and content policy guidelines.