Run smarter, more efficient Performance campaigns across Web and CTV, and read their results accurately, all from a single campaign in Teads Ad Manager.
The Unified Performance Suite lets you activate multiple objectives and placements within one campaign. Unified Reporting gives you the dashboard infrastructure to measure that campaign correctly, with Post-Click and Post-View attribution handled as distinct dimensions across channels.
Key benefits and details
Unified Performance Suite
Activate multiple objectives (Clicks, Visits, Conversions) and placements (Web InRead, CTV Instream, CTV Homescreen, Feed) within a single campaign.
Optimize between placements and objectives more efficiently.
Reduce ad fatigue with a broader format mix.
Message audiences across the full user journey: attention moments via InRead & CTV, discovery moments via Feed.
New: Customizable Post-View look-back window for Web InRead, align visit attribution to your advertisers' measurement models.
Unified Reporting
Post-Click (PC) and Post-View (PV) now tracked as distinct dimensions, accurate reporting on mixed Web + CTV campaigns
New Objectives view groups line items by optimization goal (Click / Visit / Conversion) for a clear full-funnel read within a single campaign (Branding coming soon)
Click-to-Visit Rate replaces Landing Rate (Web lines only)
Impression-to-Visit Rate (new), all line types
All key engagement metrics (Visits, QV, CPV, CPQV, Bounce Rate, Page Views, Session Duration) now available in both PC and PV dimensions
All metrics exportable via the Reports tab
Availability and activation
Available from September 22, 2026
Activation directly within TAM campaign setup. Setup guide available here.