Skip to main content
Campaign Dashboard Revamp
Updated over a month ago

We are thrilled to introduce the enhanced Campaign Dashboard - one of the most accessed pages in Teads Ad Manager. This update is designed to:

  • Enhance speed - Access campaign performance insights faster.

  • Improve exploration - Enable deeper, more complex analysis.

  • Refine user experience: Provide a more intuitive and seamless workflow.

What's new?

1. Enhanced Graphical Visualization

  • Compare up to two KPIs across the entire campaign.

  • New: Drill down into specific metrics across multiple dimensions, including lines, creatives, location, device, placements, websites/apps, and days.

    • Example: You can now compare the CTR of different creatives used in a traffic campaign.

  • New toggles for advanced analysis:

    • Cumulative view: Track performance trends over time.

    • Hourly view: Available for date ranges of 7 days or less.

2. Improved Data Visualization

  • More KPIs displayed across all tabs, no need to switch between tabs for deeper analysis.

    • Forecast KPI - Quickly assess if your campaign is underpacing and take corrective action.

  • One-click data download - Easily export insights for offline analysis.

3. Advanced Filtering Capabilities

  • Apply filters directly to both graphs and tables based on line, creative, channel, or line item status.

4. Merging Budget, Click and Delivery tabs into the 'Overview' tab

  • The new Overview tab consolidates key metrics from Budget, Click, and Delivery tabs into a single view.

  • Gain a comprehensive snapshot of all key campaign performance in one place.

5. Dedicated Conversion Tracking tab (only available for campaigns leveraging the pixel)

  • A new “Event Funnel” graph helps visualize the conversion funnel at a glance.

  • Unlike other tabs, this section focuses exclusively on conversions, making it easier to track performance through the funnel.

Key Benefits

  • Faster and easier campaign analysis.

  • Comprehensive view of campaign performance.

  • Full funnel insights with a dedicated conversion tracking tab.

Upcoming Enhancements:

In future releases, we plan to revamp the following tabs (timeline not yet confirmed):

  • Traffic Control

  • Change History

  • Summary

Documentation

For more information on the updated dashboard, refer here: https://help.teads.com/en/collections/2721938-general-dashboard-overview

Did this answer your question?