We are thrilled to introduce the revamped Campaign Dashboard, one of the most accessed pages in Teads Ad Manager. Our goal with this update is to:
Enhance speed: Make campaign performance insights faster to access.
Improve exploration: Facilitate deeper and more complex analysis.
Refine user experience: Provide a more intuitive and seamless workflow.
What is new?
1. Enhanced Graphical Visualization
Compare up to two KPIs for the entire campaign.
New: Drill down into a specific metric across multiple dimensions, including lines, creatives, location, device, placements, website/app, and days.
Example: You can now compare the CTR of different creatives used in a traffic campaign.
We are introducing two new toggles for advanced analysis:
Cumulative (upcoming)
hourly view
2. Improve data visualization
Increased the number of KPIs displayed across all tabs, allowing you to analyze data without switching between tabs.
Introducing a forecast KPI, allowing you to quickly understand if your campaign underpaces and take corrective actions (upcoming)
New: One-click data download for easy offline analysis.
3. Filtering capabilities
Apply filters directly to the graph and table based on line, creative, channel, or line item status.
4. Merge of Budget, Click and Delivery tabs into a new tab: Overview
The Budget, Click, and Delivery tabs have been merged into a single, more efficient Overview tab.
This tab provides a comprehensive view of all key campaign metrics in one place.
5. New tab dedicated to conversion tracking (only available for campaign using the pixel)
A new “Event Funnel” graph helps you measure the impact of your campaign on the conversion funnel at a glance.
Unlike other tabs, this one is entirely focused on conversions, providing insights tailored to conversion tracking.
What are the benefits?
Easier and faster campaign analysis
Full funnel overview, thanks to the dedicated tab focusing on conversions
Later releases:
We will revamp in later releases (not yet planned) the following tabs:
Traffic Control
Change History
Summary
Documentation
For more information on the dashboard, refer to this collection: https://help.teads.com/en/collections/2721938-general-dashboard-overview