We are thrilled to introduce the enhanced Campaign Dashboard - one of the most accessed pages in Teads Ad Manager. This update is designed to:
Enhance speed - Access campaign performance insights faster.
Improve exploration - Enable deeper, more complex analysis.
Refine user experience: Provide a more intuitive and seamless workflow.
What's new?
1. Enhanced Graphical Visualization
Compare up to two KPIs across the entire campaign.
New: Drill down into specific metrics across multiple dimensions, including lines, creatives, location, device, placements, websites/apps, and days.
Example: You can now compare the CTR of different creatives used in a traffic campaign.
New toggles for advanced analysis:
Cumulative view: Track performance trends over time.
Hourly view: Available for date ranges of 7 days or less.
2. Improved Data Visualization
More KPIs displayed across all tabs, no need to switch between tabs for deeper analysis.
Forecast KPI - Quickly assess if your campaign is underpacing and take corrective action.
One-click data download - Easily export insights for offline analysis.
3. Advanced Filtering Capabilities
Apply filters directly to both graphs and tables based on line, creative, channel, or line item status.
4. Merging Budget, Click and Delivery tabs into the 'Overview' tab
The new Overview tab consolidates key metrics from Budget, Click, and Delivery tabs into a single view.
Gain a comprehensive snapshot of all key campaign performance in one place.
5. Dedicated Conversion Tracking tab (only available for campaigns leveraging the pixel)
A new “Event Funnel” graph helps visualize the conversion funnel at a glance.
Unlike other tabs, this section focuses exclusively on conversions, making it easier to track performance through the funnel.
Key Benefits
Faster and easier campaign analysis.
Comprehensive view of campaign performance.
Full funnel insights with a dedicated conversion tracking tab.
Upcoming Enhancements:
In future releases, we plan to revamp the following tabs (timeline not yet confirmed):
Traffic Control
Change History
Summary
Documentation
For more information on the updated dashboard, refer here: https://help.teads.com/en/collections/2721938-general-dashboard-overview