Overview
The Reach tab empowers you to:
Measure deduplicated Omni-channel reach across Web, CTV In-stream, and CTV Home screen
Access KPIs including Reach %, Unique Users, Frequency, and Cost per Reach Point
Understand your incremental reach beyond external platforms (Linear TV, BVOD, SVOD, FAST...)
It is currently available in 30 countries :
APAC: Australia, Hong Kong, Indonesia, India, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Europe: Austria, Belgium, Switzerland, Czech Republic, Germany, Spain, France, United Kingdom, Hungary, Italy, Netherlands, Poland, Romania
LATAM: Brazil, Mexico
North America: United States, Canada
Metrics Glossary
In the Campaign Dashboard's Reach tab, you can monitor your campaign's reach performances using the Venn diagram, the trend graph and the data table with key metrics.
The "On-target audience settings" will be pre-filled with your current campaign set-up: country, gender, age. It can be modified depending on the target you want to analyze.
The dashboard provides, among others, the following metrics:
Unique Users: number of individuals, within the target audience, reached by Teads.
Reach: percentage of users, within the target audience, reached by Teads. This metric is based on 2 things :
Unique Reach within given age & gender of the campaign across all screens divided by
Census data, which is publicly available and provided by the Federal Statistical Office (or its equivalent in other countries).
Cost Per Reach Point: average cost to gain one percentage point of Teads reach.
Average frequency : average number of impressions served to users within the target audience.
Impressions : on-target impressions
Incremental unique Users: number of incremental users driven by Teads vs. external platform.
Incremental Reach: percentage of incremental reach driven by Teads vs. external platform.
Cost Per Incremental Reach Point: average cost to gain one percentage point of incremental reach vs. external platform.
These KPIs are calculated using Teads proprietary methods:
Web Reach: Determined through an AI model aligned with Nielsen Digital Ad Ratings (DAR) metrics.
CTV Reach: Powered by Teads’ omni-channel household graph
Cross-channel deduplication: also powered by Teads’ omni-channel household graph
Incremental reach over external platforms: Estimated through a statistical model