The Teads Ad Manager team is excited to announce the launch of our latest release, featuring new capabilities and improved overall user experience in TAM Events Manager.
These enhancements aim to improve operational efficiency and data accuracy, resulting in more precise measurements with fewer errors.
About TAM Events Manager
Teads Events Manager is a tool within TAM that enables operators to view and manage advertisers’ event data. With Events Manager, operators can set up, monitor, and troubleshoot issues with their integrations such as Teads Pixel, and soon, the Conversions API.
What is New?
Based on user feedback, we have identified areas for enhancing the Events Manager to better support operators' daily workflows. We have focused on 4 main areas for improvement:
Making Pixel and Events setup easier and future-ready:
Restructured display and grouping: Enhanced user interface for a more intuitive display and organization of events.
Highlighted tools: Emphasis on existing tools like the Pixel Helper extension and Google Tag Manager integration.
Preparation for Conversion API: Setting the groundwork for the upcoming Conversion API release, available in limited Beta with selected clients.
Improving verification of events mapping:
Enhanced data provision: More comprehensive data to ensure proper event setup and better tracking of event activity.
Enhanced reporting:
New Reporting page: A detailed reporting page showcasing pixel activity over a period of up to 30 days.
Introducing an Audit feature:
Monitoring changes: An audit feature to track changes made to the pixel and its events. Especially useful for pixels managed by multiple users.
Availability of these enhancements
All TAM users will be able to access these new features from May 29th, 2024.
For updated instructions on how to use the new Events Manager, including Pixel creation, implementation, and conversion event configurations, refer to our updated documentation here.