To better understand how effective your ads are, macros (also referred to as URL parameters) can be used in conjunction with web analytics tools, such as Google Analytics.
An example of an URL containing macros is shown below:
These macros can be used for Upper and Middle Funnel campaigns, and are supported for click-through and third-party tracking for creatives that are created within Creative Editor.
Please note that macros between Web and CTV based campaigns can differ. For an overview of the macros available for each channel, please see below.
Web
Supported Macros | Description |
[WNAME] | Domain of the publisher where the ad was shown. |
[AD_NAME] | Name of the campaign that served the ad. |
[AD_ID] | ID of the campaign that served the ad. |
[CID] | Teads ID of the creative that served the ad |
[GID] | ID of the line item that served the ad |
[PID] | ID of the placement where your ad was served |
[DEVICE] | Platform where the ad was served.It will return Desktop, mobile, tablet or SmartTV |
[AUCTID] | A Teads unique identifier |
[TIMESTAMP] | UNIX timestamp of the selected event (click, impression, …) |
CTV
Supported Macros | Description |
[APP_NAME] | Name of the app where the ad was shown. |
[APPBUNDLE] | Bundle ID of the app where the ad was shown. |
[DEVICEID] | ID of the device that served the ad. |
[GDPR] | Determining whether GDPR applies; 1 - GDPR applies 0 - GDPR does not apply Unset - Unknown |
[GDPR_CONSENT] | Whether consent was given around GDPR requirements. |
[IP_ADDRESS] | IP address of where the ad was served. |