The following are our recommendations and best practices for using macros on the clickthrough (the same logic applies for third-party tracking)
At Campaign > Line item> Creative level: Enter the URL where you want users to be redirected to. Once you've entered the URL, the "+MACROS" button will become available.
For example: http://teads.com
Click on the "+MACROS" button and choose the URL parameters you wish to add.
For example, by adding a Campaign ID macro: https://teads.com?utm_source=teads&utm_medium=referral&campaign_id=[AD_ID]
Teads automatically recommends a structure for adding macros, such as campaign_id=[AD_ID], and appends utm_source=teads&utm_medium=referral.
After adding all the macros you need, you can modify the structure to match your analytics requirements.
Caution: Avoid making any changes to the text enclosed within the brackets (i.e., the macros), as this could result in the macro ceasing to function properly.