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New Shoppable Carousel Format for Traffic Acquisition

Learn more about the new Shoppable Carousel format available in Creative Editor for Traffic Acquisition campaigns

Updated over 2 years ago

We’re excited to announce that Teads now offers a new high impact Shoppable Carousel format in Creative Editor, available for all your Traffic Acquisition campaigns!


Who & What Is It for?

Shoppable Carousel is for advertisers that want to promote multiple products and drive users to 3 product pages.

Built to maximize media effectiveness in terms of CTR, it is recommended but not limited to clients operating in the following verticals:

  • Luxury, Fashion & Beauty

  • Retail & E-Commerce

  • CPG

  • Travel

  • Tech & Telco

While you can use the format for Quality Visits objectives, we recommend using the standard Single Image / Single Video / Carousel formats for best results.


Key Benefits

  • Maximize CTR with a high impact, vertical ad experience

  • Engage users with an image carousel showing the promoted products in use

  • Showcase 3 products images with dedicated click throughs

  • Create using Creative Editor & activate within minutes


Key Details

  • Available for all Traffic Acquisition objectives (recommended for Clicks)

  • Available self-serve in Creative Editor, and also as VAST upload

  • Display-only format

  • Vertical size, mobile-only format

  • Less scale compared to Single Image, Single Video & Carousel (e.g. doesn't support desktop & banner, some publishers don't allow vertical formats)


How to Create (Demo)

Here is a quick demo showing how to create a Shoppable Carousel creative using TAM Creative Editor:

Format Specs

The following assets are required for Shoppable Carousel:

  • Brand name & logo

  • 3-8 carousel images

  • 3 product images

  • Call-to-action text & color (shorter list of predefined CTAs)

  • 4 click through URLs (one per product image + one generic)

Check the official specs for complete details.

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