We’re excited to announce that Teads now offers a new high impact Shoppable Carousel format in Creative Editor, available for all your Traffic Acquisition campaigns!
Who & What Is It for?
Shoppable Carousel is for advertisers that want to promote multiple products and drive users to 3 product pages.
Built to maximize media effectiveness in terms of CTR, it is recommended but not limited to clients operating in the following verticals:
Luxury, Fashion & Beauty
Retail & E-Commerce
CPG
Travel
Tech & Telco
While you can use the format for Quality Visits objectives, we recommend using the standard Single Image / Single Video / Carousel formats for best results.
Key Benefits
Maximize CTR with a high impact, vertical ad experience
Engage users with an image carousel showing the promoted products in use
Showcase 3 products images with dedicated click throughs
Create using Creative Editor & activate within minutes
Key Details
Available for all Traffic Acquisition objectives (recommended for Clicks)
Available self-serve in Creative Editor, and also as VAST upload
Display-only format
Vertical size, mobile-only format
Less scale compared to Single Image, Single Video & Carousel (e.g. doesn't support desktop & banner, some publishers don't allow vertical formats)
How to Create (Demo)
Here is a quick demo showing how to create a Shoppable Carousel creative using TAM Creative Editor:
Format Specs
The following assets are required for Shoppable Carousel:
Brand name & logo
3-8 carousel images
3 product images
Call-to-action text & color (shorter list of predefined CTAs)
4 click through URLs (one per product image + one generic)
Check the official specs for complete details.