In this section, you will find the Metrics found in Teads Ad Manager Campaign Dashboard Overview section, along with their definition.
Section | Metric | Definition |
Pacing | Budget Spent | Budget spent invoiced by Teads. Includes TAM fee, but excludes added value budget and agency fee. |
Pacing | Total Budget | Total advertiser budget, excludes added value, TAM fees and agency fees. |
Pacing | Results | Delivered based on the billable. |
Pacing | Budget Delivered | Advertiser budget consumed. Includes added value budget, TAM fee and agency fee. |
Starts & Impressions | Starts | Number of video starts |
Starts & Impressions | Starts not reached | (coming soon) |
Starts & Impressions | Impressions | The number of times your ad was displayed. |
Starts & Impressions | Impressions not reached | (coming soon) |
Starts & Impressions | eCPM | Average cost per impression. |
Clicks | Clicks | The total number of times users clicked on one of your creatives. |
Clicks | Click-through rate (CTR) | The percentage of time people clicked on an ad, calculated as (total number of clicks / impressions). |
Clicks | eCPC | Average price of a click, based on "Budget Delivered Teads". This is the CPC value delivered by Teads, including advertising cost and TAM fee. |
Completion | Completes | Number of video completes |
Completion | eCPCV | Average price of a completed view, based on "Budget Delivered Teads". This is the CPCV value delivered by Teads, including advertising cost and TAM fee. |
Completion | Completion rate | Number of video completes over impressions |
Conversion | Conversion Rate Post Click | The percentage of users who clicked on an ad and subsequently performed a desired action, calculated as (total number of post-click conversions / total number of clicks). It is based on the selected post-click lookback window. |
Conversion | Conversion Rate Post View | The percentage of viewers that completed a desired action, calculated as (total number of post-view conversions / total number of impressions). It is based on the selected lookback window |
Conversion | Conversion Post Click | The total count of desired actions (e.g., Purchase, Add to Cart) taken by users after clicking on an ad. A single click may result in multiple conversions for a given user, such as adding several items to their cart |
Conversion | Conversion Post View | The total number of times people took a desired action (e.g., Purchase, AddToCart…), after viewing an ad. |
Visits | Visits | The total number of visits. A visit is counted when a user visits your website after having interacted with your ad. Visits are deduplicated based on user and click (or impression in the case of a CTV campaign), ensuring that only one visit is counted per click. |
Visits | eCPV | Average cost of visits, based on "Budget Delivered Teads", calculated as (total budget spent / visits). |
Visits | Landing rate | The percentage of clicks that generated a visit on your website, calculated as (total visits / total clicks) x 100. |