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Connected TV

Announcing the general availability of Connected TV in TAM

Updated over 8 months ago

Following the successful launch of the internet Connected TV (CTV) instream video product in the US, we are delighted to announce that CTV is now available by default in all Teads Ad Manager (TAM) seats starting today!

Amplify the impact of your video branding strategy by adding an immersive ad experience to your campaigns:

  • Set up your video ads to run on CTV as well as other screens in just a few clicks

  • Target Audiences, content genres, CTV apps and instream positions

  • Control frequency capping across CTV and Web

How to target CTV?

When clicking on Add Line in a Branding campaign, you now have a new “CTV” type of Line Item to deliver your video ads on Connected TV. In this Line Item, you will be able to target CTV Audiences and CTV applications.

See CTV Line Item setup for step-by-step instructions.

Note for CTV creatives: Please reach out to your local Teads representative if you desire a Teads Studio-enhanced CTV creative and/or a QR code created by Teads to be implemented within your custom CTV creative.

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