We are thrilled to announce the carbon footprint measurement of all new TAM campaigns with our partner Scope3. The measurement is built-in and activated by default for all campaigns and all inventory types (web, in-app, CTV). The reported emissions are available in a new Carbon footprint screen accessible from the campaign dashboard.
Key Benefits
Gain a holistic understanding of your campaign’s emissions across media, ad selection, creative and consumer’s device
Compare your campaign’s emissions with global benchmarks and goals
Measure your achievements using Scope3, an independent, third-party validation source
Key Details
Carbon footprint measurement
The carbon footprint measurement is activated by default for all TAM campaigns (branding, click, quality traffic) and for all inventory types (web, in-app, CTV).
The data is available since the 1st of October 2023. It is updated every day so you can monitor the emissions during the delivery or once the campaign has ended.
The carbon emissions metrics are available in the carbon footprint page in Teads Ad Manager.
Carbon footprint dashboard
The carbon footprint dashboard is available from the menu of the campaign monitoring dashboard:
This screen contains several widgets:
Total Carbon Emissions: Total emissions of the campaign, expressed in kg of carbon dioxide equivalent as well as an equivalence for these emissions (distance traveled in plane for one passenger in economy class).
Carbon Score Overview: Emissions per 1000 impressions for the campaign with a comparison to Scope3's global benchmark, based on their Q1 2023 data.
Emissions Sources: A pie chart showing the distribution of the emissions into four categories:
Media Distribution: Emissions associated with the delivery of media content, including the hosting infrastructure used by the publisher. News articles drive less emissions than streaming videos when it comes to the distribution of the media.
Ad Selection: Total emissions of advertising parties to select an ad. A direct integration to the publisher's inventory and fewer advertising parties involved in the supply path of the ad unit decrease emissions.
Creative Distribution: Emissions associated with the creative distribution, including data transfer and all vendors involved. Optimized and lightweight creatives drive less emissions than heavy ads.
Consumer Device: Emissions associated with the consumer’s mobile, desktop or TV, including device manufacturing and electricity consumed during the media and ad experience.
Please refer to the Carbon footprint documentation to understand how the emissions can vary within each source and to understand how optimize the emissions.