We are excited to announce a new update to the Teads platform that will provide you with even more valuable insights into your website traffic. We are introducing a new KPI called "Qualified Visits" which is a widely accepted industry standard. This KPI will help you
better understand your website visitors' behavior and engagement.
How is defined a Qualified Visit?
A visit is considered qualified if the visitor spends at least 10 seconds on your website or visits at least two pages.
What are the benefits?
One of the key benefit of the introduction of Qualified Visits KPI is its comparability with third-party tools. Since this metric is aligned with market standards, you can easily compare your website's performance with that of your competitors or benchmark your results against industry averages.
This comparability is an important advantage that will help you to make informed decisions about your website strategy and drive better results.
Where to find the Qualified Visit KPI?
You will be able to view the Qualified Visits KPI in the platform within the KPI report for a given campaign.